News: Dr Reddy’s has launched Bortezomib for Injection 3.5mg (generic of Velcade), in US. The Velcade Brand and generic had US sales of ~ US$1.2 billion (MAT May 2022, IQVIA Health).
Views: The drug scheduled for US launch is an onco-injectable and existing market size of Bortexomib for Injection offers a good opportunity for Dr Reddy’s. However, bortezomib has witnessed intense generic entry (~11 players in US) in 2022 due to the expiration of patent protection for Velcade of Takeda Pharma. With Intense competition and subsequent discounting in the drug, overall target market size is likely to be less but will still offer significant opportunity to Dr Reddy’s through ramp-up in market share. New launches bodes well for Dr Reddy’s US portfolio to offset price erosion in base business.
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