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Rs 9 Lac+ Crore in assets
27 years of legacy
1 Cr+ customers
4.0 Star rating – Forbes Advisory

Live the AND Life

  • Invest
  • Trade
  • Wealth Management
  • Loans

Get access to convenient features like

Stock SIP - SIP in individual Stocks /ETFs

One Click Equity- More than 30+ theme based portfolios are available

One Click Mutual funds & more

So why wait?

Open an account today!

Get access to convenient platforms & features, like

Flash Trade for clutter free trading

GTT orders to track the market

eATM to receive money within 5 minutes of selling stocks*

Margin Trading Funding (MTF) to buy stocks now and pay later

Payout analyzer & other tools, resources, research & live market commentary you need to stay on top of the stock market

…that too, at preferential prices with brokerage plans like ICICIdirect Prime So why wait?

* 75% of the amount

Open an account today!

Get experts to manage your wealth with
ICICI Securities Private Wealth Management –
where senior private bankers manage over
₹ 3.7 lakh crore in assets for more than 91,000 Customers

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Live the AND life with products to suit your requirements, that too at your doorstep. Choose your product & provide your details online, our representative will get in touch with you for further processing!

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New to Investing


Get started on your investment journey with our diverse and easy to use range of products and features

Stock SIP

Start an SIP in individual Stocks/ETFs and invest in a disciplined manner

Flash Trade

Simplified chart-based F&O trading with Up/Down buttons - a single screen to track, trade & exit

One Click Equity

More than 30+ theme based portfolios are available

One click F&O

Choose from a range of readymade research backed trading strategies

One click MF

Readymade Investment packs of Mutual Funds

Seasoned Investors

Advanced tools and features to help you trade online in all key segments - Stocks, Futures & Options, Commodities & Currencies


Benefit from daily price movements of the stock

Shares as margin

Generate 100% trading limits for your pledged shares, at 0% interest (*Scrip wise haircut shall be applicable, Interest of 0.025%/day on carry forward positions of Neo customers)

Margin Plus

Eliminate the need of monitoring market continuosly

Order Slicing Algos

Precisely timed auto slices of your large orders, no more worries of market volatility

Margin Trade Funding

Buy stocks now and pay later with MTF

Scalping Algo

Rule based automated buying & selling of contracts. Just sit back and relax while the system trades for you

F&O Basket Orders

Add upto 50 different contracts in a single basket and place all in a single click. Even upload your own strategy in csv format

Free Breeze API

Build, check and trade your strategies in live markets using free to use APIs. Experience zero brokerage on F&O trades


Awesome Features

Online trading and investing in the market does not have to be boring

Good Till Triggered orders (GTT)

Place a three-legged F&O order with buy/sell, target, and stoploss at once. Order stays valid until expiry of contract

Payoff Analyzer

Explore expected payoff levels for your F&O strategies at different market levels and scenarios

Smart Stock Alerts

Stay updated about your portfolio and Stocks at all times.

e-Atm order

Receive money within 5 minutes of selling stocks

Our Platforms

icicidirect APP

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icicidirect APP - All in 1

Designed to deliver customized wealth solutions to cater all financial needs

Stocks, Mutual Funds, F&O, IPO, Commodity, Currency, FD & Bonds, Insurance, Global Invest

One stop destination for Trading & Investment Ideas

Tools that makes trading and investing easy


Download Our App

Join the community of ICICI Direct investors and discover your next investment idea

Connect with like-minded investors

360-degree stock view

Check Prominent investor portfolios

Track portfolio & get customized feeds


Download Our App

Simplify your understanding of investments without any cost

Quick learning with 2-5 min capsules, as well as detailed modules

Choice to learn in your preferred medium: Read | Watch | Listen

Get market insights from industry experts