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What is Masters of the Street

Masters of the Street is a collection of ready-made equity baskets, designed & managed by well-established and reputed SEBI licensed investment experts. With Masters of the Street, you get to invest in a range of curated equity baskets investing across themes, style and market capitalization, aiming for long term wealth creation. These ready to invest baskets follow a concentrated approach investing in upto 25 handpicked stocks.

Masters of the Street help you smoothen your investment journey in equities by providing complete end to end online platform to invest, track performance and execute rebalancing in just few clicks. You can have access to any basket by paying a nominal fee.


Pay less buy more

Curated equity baskets of upto 25 stocks

Cashless trading

Designed by India's leading investment experts

Cashless trading

Invest, Track & Rebalance in few clicks

Cashless trading

End to end platform for execution

Cashless trading

Avail benefits for any basket for a fee

Cashless trading

Regular interaction with Research & Investment Advisors

Baskets Available for Subscription

Masters of the Street


A collection of ready-made equity baskets, advised by India’s leading Investment Advisors.

  • Access to investment advice by SEBI Registered Investment Advisors (RIA)
  • Offerings which reflect unique ideas & investment philosophies of each RIA, who put their extensive investment knowledge to use while designing their strategies
  • Single platform to choose & subscribe to these baskets built by the masters of equity investments


Mr. Sunil Singhania, Founder – Abakkus Asset Managers LLP

Abakkus Smart Focused Alpha Strategy

Benchmark Agnostic focused portfolio predominantly investing in Top 250 companies adhering to MEETS Framework. MEETS stands for Management, Earnings, Events / Trends, Timings & Structural. Fundamental bottom up stock picking based by experienced investment team.

Product Presentation:

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Mr. Rajesh Kothari, Founder – AlfAccurate Advisors Pvt Ltd

AAA Emerging Business Opportunities

Emphasis on business which can capitalize on emerging opportunities and have potential to grow faster than established businesses.

Product Presentation:

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Renaissance Investment Managers

Mr. Pankaj Murarka, Founder – Renaissance Investment Managers Pvt Ltd

Alpha Bluechip Portfolio

Alpha Bluechip is a Growth biased, Focused portfolio of best-in-class companies that are Business Leaders, across different sectors and market capitalizations. A high quality growth portfolio which intends to generate superior risk adjusted returns.

Product Presentation:

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Narnolia Investment Advisors

Mr. Shailendra Kumar, Co-Founder – Narnolia Investment Advisors Pvt Ltd

NS 5T x 5T

NS 5T X 5T portfolio provides a unique theme-based investing opportunity in the Indian market. As India approaches towards becoming a 5 trillion USD economy by GDP, the total Market Cap of Indian companies will also set to increase by 11-12% CAGR. This strategy focuses on themes that should form part of India's next growth engine.

Product Presentation:

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EquiPoise Investment Manager

Mr. Aashish Wakankar, Founder – EquiPoise Capital Management Pvt Ltd

EquiPoise Emerging Stars

EquiPoise Emerging Stars portfolio aims for growth without compromising the quality of stocks that we buy in the portfolio. Stock selection is primarily based on (1) change at margin (change in management, change in competitive landscape, large capacity addition / operating leverage and breakthrough in technology / products); (2) Leadership / large market share in respective areas of operation; (3) wide canvas of opportunity / market available for the business and (4) Good quality management.

Product Presentation:

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One Click Premium


Ready-made equity baskets recommended by award winning ICICIdirect Research.

ICICIdirect Research Team adopts a methodology of stock selection, which involves identifying companies with:

  • Robust Growth prospects
  • Sound Financials
  • Low on Leverage
  • Capital Efficient Businesses
  • Cash generating Businesses
  • High standards of Corporate

All Weather Multi Cap

  • Perfect blend of market cap types, covering broader market
  • Exposure to diverse industries & sectors
  • High returns potential from exposure in mid/small caps, stability from large caps
  • Winner Keeps Rotating: broader exposure ensures participation across sectors and market cycles

Product Presentation:

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Capital Compounders

  • Strategy of investing into companies that have an established business model, a strong balance sheet & top notch management pedigree.
  • Invest in companies that have industry leading products and have delivered superior capital efficiency ratios over a period of time.

Product Presentation:

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Equity Frontline


Large cap oriented basket investing into companies with established business models and sound financials.

Product Presentation:

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India Rising


Strategy of investing into companies which are expected to benefit from changes in technology space, digitization of business models, making India a global supply hub and domestic consumption story.

Product Presentation:

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Leaders of Tomorrow

  • Invest in handpicked small cap stocks that could potentially become the winners in the future.
  • Small caps are poised to do well in a growing economy.
  • High beta segment that also offer higher returns opportunity.

Product Presentation:

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Premium Portfolio
Masters of the Street by Mr. Sunil Singhania – Founder, Abakkus Asset Management LLP

Premium Portfolio
Masters of the Street by Mr. Rajesh Kothari – Founder & Managing Director, AlfAccurate Advisors

FAQs on Masters of the Street

Masters of the Street is a collection of carefully curated, ready-made equity baskets, designed & managed by well-established and reputed SEBI licensed investment experts, to help you achieve long term wealth creation. With ‘Masters of the Street’, ICICIdirect account holders can get access to long term equity investment ideas offered by reputed & trusted industry professionals, with a demonstrated track record of outperformance.

Masters of the Street are ready-made baskets of 10-25 stocks, which are handpicked and selected depending on the investment objective of each basket. You can choose from multiple baskets available on the platform. We have diverse investment ideas available spread across themes, styles, market caps, sectors etc.

Masters of the Street are designed & managed by SEBI licensed investment experts – well established & trusted industry professionals with decades of market experience. The objective is to help you eliminate the complexities involved with long-term equity investing. Now simply choose and invest in any of our ready-made baskets, act on the recommended updates, and use that extra time to focus on other priorities in your life!

a. Ready-made equity baskets with suggested time horizon of 3+ years
b. Wide range of baskets investing across different themes, styles, market caps and sectors
c. End to end digital journey for subscribing & investing in any of your preferred basket
d. Invest in any of the baskets seamlessly through basket order execution
e. Single platform to invest & track your investments real time
f. Get updates on rebalancing, with execution in few clicks

Just login to your ICICIdirect account, select ‘Masters of the Street’ option from the top menu bar and explore the baskets available for investment. Entire journey of subscription, investment, rebalancing is available on the same platform.

In order to invest in any of the basket, you will need to subscribe to the basket first. You can avail the benefits of any individual basket by paying a subscription fee. Subscribing to a basket gives you following benefits:

a. View the basket strategy & actual composition
b. Execute the basket recommendations
c. Make additional investments in the same baske
d. Track performance of your investments in real time
e. Periodic updates & commentary on invested basket
f. Complete rebalancing in few clicks

Each subscription is valid for a defined period. Subscription fee is debited upfront, while the renewal fees will be charged at the end of the period.

Any investor with 3-in-1 account with ICICIdirect with updated KYC, FATCA & CKYC details can subscribe to Masters of the Street. Investors with trading & demat account with ICICIdirect can also subscribe by linking any non ICICI bank account. Presently these baskets are offered only to resident individual account holders. Non individuals (Corporates / HUFs) can also invest in One Click Premium baskets.

Subscribing and investing in any of the available basket is simple and completely online.

For Masters of the Street, the steps are:

a. Click on ‘Explore Basket’ to view the different baskets offered by each Exper
b. Click on ‘Subscribe Now’ on the basket you prefer to subscribe
c. Enter your investment amount on which the Advance Fee will be charged, accept the T&C and click on ‘Proceed’
d. Fund Allocation popup box will be displayed, to block the upfront Advance Fee. Amount will be automatically computed; you just need to click on ‘Submit’
e. Complete Risk Profiling by answering the 7 questions, and click on ‘Submit’
f. Accept the Risk Profile by clicking on ‘I Agree to this Risk Profile’
g. In case of deviation in Risk Profile, accept the risk profile deviation consent and click on ‘Proceed to Esign’
h. Accept the terms and conditions of the Investment Advisory agreement, and click on ‘Proceed to Esign’ for Aadhaar based OTP authentication
i. Enter Aadhaar number on the NSDL E-sign page. OTP will be received on mobile number registered with Aadhaar database. OTP authentication will be done on submission of OTP.
j. Upon successful OTP verification, you can download the e-signed Investment Advisory Agreement. Click on ‘Proceed & Subscribe’ to continue further.
k. That’s it, you are now subscribed to the basket. You can now proceed to see the actual basket composition

For One Click Premium, follow the below steps:

a. Click on ‘Subscribe Now’ on the basket you prefer to subscribe
b. Click on ‘Proceed for Confirmation’ on Auto Debit Mandate page
c. Fund Allocation popup box will be displayed, to block the upfront subscription fee. Amount will be automatically computed; you just need to click on ‘Submit’
d. That’s it, you are now subscribed to the basket. You can now proceed to see the actual basket composition

Once you have subscribed to any basket, same will get reflected under Masters of the Street > My Investments > Subscription Details.

In order to make the initial investment in your subscribed basket, you will have to visit the respective basket from the home page, enter the investment amount and click on ‘Invest Now

If you made any investment, details of the same (Investment Value, Current Value, Overall Gain etc.) will start reflecting by the end of day. This is applicable for all transactions.

For all baskets where you have made the initial investment, same will be available for display in Masters of the Street > My Investments page. Following are the details visible in this page:

a. Summary & Performance: Clicking on the basket name will display the stock wise holding in that basket.
i. Net Invested Amount - Sum of cost value of all the stocks currently held in your basket
ii. Current Value - Sum of market value of all the stocks currently held in your basket
iii. Overall Gain - Difference between Current Value & Net Invested Amount
iv. Returns (XIRR %) – XIRR % returns calculated on the transactions in your subscribed basket. This is computed using MS Excel XIRR function. For investments less than a year, absolute return is displayed. While, XIRR annualized returns are shown for investments more than a year old.

b. Invest More: You can make additional investments in your subscribed basket through this link. You just have to input the amount that you have chosen to invest and orders will be created. There is no minimum limit on the additional investments, you can invest as low as Rs. 5,000!

d. Unexecuted Orders: All orders which fail to be placed or executed post order creation stage (through Initiate Rebalance, Invest More, Withdraw), will be captured here. You can then use this link to place such unexecuted orders again at a later time.

e. Mismatch: This link will help you identify any deviation in holdings of stock wise quantities in all of your subscribed baskets vs the stock wise quantities in your demat account. It could happen that you end up selling full or partial holdings of stocks bought through Masters of the Street, from general Equity place order page. Any such deviation in quantity holdings will be reflected here and ‘Mismatch’ will be updated in the Remarks column.

f. Withdraw: If you wish to sell all the stocks in your invested basket, you can do the same by selecting Withdraw link, and the basket order will be created. Please keep 2 points in mind before using this link:
i. The stock wise quantity in Withdraw basket will be the same quantities as you can see in your basket summary page. If you had initiated a purchase transaction (Invest More / Initiate Rebalance / Initial Investment) in the last 2 trading days, the stock wise quantity from that transaction will be reflecting in this page even though it takes 2 days for the quantities to be credited in your demat account. If sell order is placed for the stock which is not yet credited in your demat account, the order will fail to be placed and will remain pending in ‘Unexecuted Orders’ link.
ii. Withdraw will only result in selling of all stocks. Your subscription will continue, and you will continue to receive the benefits for the basket till the time your subscription is active.

All the baskets available on the platform are actively tracked by the respective experts (ICICIdirect Research / SEBI RIAs). As the markets are dynamic, it is important to periodically review each basket stock and initiate changes to ensure that the basket composition is in line with the investment objective. It is important for investors to review and execute the changes as soon as possible, to ensure performance of their investment is in sync with their chosen basket.

Whenever a rebalancing is initiated, all subscribers are intimated about the rebalancing through emails and website notifications. You can initiate rebalancing by visiting Masters of the Street > My Investments > Initiate Rebalance link.

Once rebalancing is initiated, automated emails will be sent to all active subscribers informing about the rebalance update. Pop up notification will be displayed on the website when the subscriber logs on the website and clicks on ‘Masters of the Street’ menu options.

Below details are accessible under ‘My Investments’ section:

a. Request Book: Each lumpsum investment request will be captured in this page with investment amount & timestamp
b. Order Book: Each lumpsum investment made will be a basket order among the stocks. You can get a stock wise order flow details for each basket order in this page
c. Subscription Details: Subscription details of all baskets currently subscribed by the investor is displayed here, with key details like Subscription Date, Subscription Status, Validity Start & End Date, Previous & Next Debit Date
d. Fee Details: This page will display the details of subscription fee paid by the investor for each subscription. Fee amount displayed will be incl. GST, with the actual status of fee debit

Subscription Fee is the fee that you pay for availing the benefits of any basket. Additionally, brokerage charges will be levied on all basket order transactions as per your applicable brokerage plan.

For Masters of the Street, advisory fee is 2.50% p.a., plus taxes, charged for each calendar quarter. An Advance Fee at the same rate is charged upfront at the start of subscription period, for an entire quarter. At the end of each calendar quarter, the applicable advisory fee is calculated on Daily AUA – Assets Under Advice (the end of day investment value). Subscription will be auto renewed at the end of each calendar quarter.

For One Click Premium, subscription fee is Rs. 2,499/-, plus taxes, charged upfront for each quarter. Subscription start date is the day of fees payment. Subscription is auto renewed at the end of quarter. This is a flat fee structure which is not depended on the investment value.

Yes, your subscription for any Masters of the Street basket is auto renewed at the end of the subscription period, so that you continue to enjoy uninterrupted benefits of your subscribed basket. In case you wish to unsubscribe/deactivate your subscription, you can initiate the same online by visiting My Investments > Subscription Details > Deactivate link.

I-Sec is a SEBI registered with SEBI as a Research Analyst vide registration no. INH000000990. I-Sec is a distributor of Investment Advisory products. The non-broking products / services like Mutual Funds, Insurance, FD/ Bonds, loans, PMS, Tax, Elocker, NPS, IPO, Research, Financial Learning, Investment Advisory etc. are not exchange traded products / services and ICICI Securities Ltd. is just acting as a distributor/ referral Agent of such products / services and all disputes with respect to the distribution activity would not have access to Exchange investor redressal or Arbitration mechanism. The contents herein above shall not be considered as an invitation or persuasion to trade or invest. I-Sec and affiliates accept no liabilities for any loss or damage of any kind arising out of any actions taken in reliance thereon. The information mentioned herein above is only for consumption by the client and such material should not be redistributed. Please note, The information contained herein is strictly confidential and meant solely for the selected recipient and may not be altered in any way, transmitted to, copied or distributed, in part or in whole, to any other person or to the media or reproduced in any form, without prior written consent of ICICI Securities Limited. The contents of this mail are solely for informational purpose and may not be used or considered as an offer document or solicitation of offer to buy or sell or subscribe for securities or other financial instruments or any other product. While due care has been taken in preparing this mail, I-Sec and affiliates accept no liabilities for any loss or damage of any kind arising out of any inaccurate, delayed or incomplete information nor for any actions taken in reliance thereon. This mail is not directed or intended for distribution to, or use by, any person or entity who is a citizen or resident of or located in any locality, state, country or other jurisdiction, where such distribution, publication, availability or use would be contrary to law, regulation or which would subject I-Sec and affiliates to any registration or licensing requirement within such jurisdiction.