Zee-Sony suggests measures to assuage CCI concernsZEEL - 279 Change: 7.35 (2.71 %)
News: As per media reports, Sony and Zee have told CCI that their merged entity was open to offering mandatory pricing incentives and discounts to all channel distributors, such as direct-to-home satellite operators, on fair and non-discriminatory terms for a certain period after the deal. To assuage concerns over the entity's strong market position with advertisers, the parties proposed creating and operating "independent advertising verticals" for a certain duration.
View: These measures are to iron out antitrust worries of CCI owing to humongous market position of a combination of the merged entity. We expect the merger timelines to get extended but believe consummation of the same would be eventually achieved.