TCNS widens product portfolio by category expansion into footwear, cosmetics, fashion jewelleryTCNSBRANDS - 671 Change: -18.00 (-2.61 %)
News: As per Indianretailer.com, TCNS Clothing added new categories like footwear, cosmetics and fashion jewellery under its flagship brand ‘W’,
Views: The category expansions would enable the company to widen its offerings and have a presence in the complete head-to-toe fashion space. The company can look to garner higher average transaction value owing to providing the consumer with a one stop shop fashion destination. Among new category addition, ‘W’ footwear range was created to ensure all-day comfort while keeping fashion quotient high for the contemporary Indian woman. Among cosmetics , the company has launched W Beauty, a vegan and cruelty-free make-up range that lasts long and has the benefits of skincare. Also, W Jewel wear is a range of fashion jewellery that goes well with Indian as well as western attires. With these category additions, the consumer will be able to get more than just apparel and the company can showcase an entire look together at a W store.