News: Tata Consumer Products has entered the health supplements segment with the launch of a plant-based protein powder. Tata GoFit, a health supplement range for women, is a plant-based easy-to-mix product formulated with the goodness of gut-friendly probiotics.
View: Tata Consumer is foraying into multiple new categories with the aim to be present in high growth and high margin categories. We believe entering plant based protein products is a step in the same direction. The category is relatively new with high growth potential and low competitive intensity currently. This would aid revenue growth and help drive a margin uptick.
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