- 04 Jan 2023
- ICICIdirect Research
RELIANCE RETAIL TO STRENGTHEN BEVERAGE PORTFOLIO WITH ACQUISITION OF ‘SOSYO’ BRAND
RELIANCE - 1416 Change: -20.80 (-1.45 %)News: Reliance Consumer Products (RCPL), the FMCG arm and a wholly owned subsidiary of Reliance Retail Ventures (RRVL) has announced that it will acquire 50% equity stake in Gujarat-headquartered Sosyo Hajoori Beverages Pvt Ltd (SHBPL), which owns and operates a beverage business under the flagship brand 'Sosyo'. The existing promoters, Hajoori family, will continue to own the remaining stake in SHBPL
View: Reliance Retail has been scouting for beverage brands and had earlier acquired the brand Campa Cola. With this deal, Reliance Retail will be able to strengthen its beverages portfolio. Also, Reliance Retail will be able to utilise Sosyo’s expertise in formulations to create unique value propositions for its product portfolio and enhance its offering in the beverages space for its consumers.
Impact: Neutral