News: As per media reports, after starting a price war in the soft drink segment with the relaunch of Campa Cola, Reliance Retail has entered the personal and home care segment of FMCG, offering products at 30 to 35% lesser price than existing competitors
Views: Currently, Reliance Retail has introduced products only in select markets but with gradual building of a dealer network on a pan-India basis it would be able to improve the availability of its products and scale up presence across modern and general trade channels. If Reliance Retail is able to provide quality products at affordable prices in the recently launched FMCG and home care segment , it can capture market share from existing players
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