- 29 May 2023
- ICICI Securities
Reliance Retail enters into partnership with General Mills for western snacks
News: As per media reports, Reliance Consumer Products (RCPL), the FMCG arm and wholly-owned subsidiary of Reliance Retail Ventures has entered into a partnership with General Mills to foray in the western snack category. Through the partnership, Reliance will launch global corn chips brand Alan’s Bugles in India owned by General Mills.
Views: Reliance Retail has widened its presence across FMCG categories with recent launches which include Campa Cola, Sosyo and Raskik drinks, daily essentials under Independence, confectionery brand Toffeeman, Maliban biscuits and home and personal care brand Glimmer and Dozo. With entry into western snacks Reliance Retail is likely to compete with brands like PepsiCo's Lays, ITC's Bingo, Balaji Wafers and a very large unorganised snacks market. The company is pushing prices at entry-level packs to compete with established brands in these categories, which should enable it to garner market share in the newer categories and aid revenue growth.
Impact: Neutral