Reliance Retail enters discounted fashion format by launching ‘Fashion Factory’
As per media reports, Reliance Retail is going to rebrand the stores located in the premises of Future Group's discounted fashion format Brand Factory into a new brand Fashion Factory, marking its entry into the discounted fashion segment and completing the relaunch of the large store premises it had taken over from the debt-ridden Future Group, earlier this year.
The size of the erstwhile Brand Factory stores used to be around 15,000 square feet though there were a few big ones in prime locations up to 75,000 sq ft. Reliance Retail, through its Fashion Factory, will sell brands like Pepe Jeans, Killer, Spykar, Lee Cooper and Puma. Also Reliance will sell its own brands like DNMX and Performax. The foray in the discounted fashion segment would augment Reliance Retail’s revenues and also provide it an avenue to liquidate old season inventory of its own brand portfolio.