Maruti unveils pricing of new SUV Grand VitaraMARUTI - 10697 Change: 70.90 (0.67 %)
In a regulatory exchange filing, the company informed exchanges about starting retails of new SUV Grand Vitara through NEXA dealership at ex-showroom price of Rs 10.45 lakh for smart hybrid manual transmission version wherein top model (intelligent hybrid, automatic transmission) would costs Rs 19.65 lakh. The Grand Vitara can also be owned through Maruti Suzuki Subscribe at an all-inclusive monthly subscription fee starting from Rs 27,000.
Maruti’s pricing is a tad premium to its sibling Toyota Hyryder, which retails at ~Rs 19 lakh (ex-showroom) for top model. However, Maruti is offering some soft benefits like extended warranty till five years/ 1 lakh km and a pristine genuine NEXA accessory pack worth over Rs 67,000 to compensate/incentivise customers for the premium pricing. Overall, it comes with a host of new age features like hup display, panoramic sunroof, ESP, six airbags, wireless phone charging, 360-degree parking camera system, front ventilated seats, etc. among others. The company has received ~57,000 units bookings for the same and expects to regain its lost market share through this product.