News: Cipla has signed definitive agreements for acquisition of Endura Mass, a nutritional supplement brand in the category of weight gain from Medinnbelle Herbalcare. Endura Mass has a legacy of over 20 years in providing solutions for consumers actively looking to gain weight.
Views: This acquisition of Endura & Endura mass in Cipla’s portfolio is in line with the company’s strategy to augment the wellness portfolio. Cipla’s consumer health business in India crossed Rs 500 crore and achieved EBITDA breakeven in FY22. Cipla remains focused on growth-linked investments and topline leverage in India consumer health business.
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