- 20 Apr 2023
- ICICIdirect Research
BATA INDIA FOCUSING ON TECH INNOVATIONS TO ENRICH CUSTOMER EXPERIENCE
BATAINDIA - 1245 Change: -3.70 (-0.30 %)News: In a media interaction, the management of Bata India said it is looking for innovative ways to engage with customers and integrate technology to enrich the customer experience. Further, over 300 stores have been renovated in FY23 with Sneaker Studios offering a wide collection of sneakers, upgraded music and jukebox innovations to improve customer experience. Also, in select stores, new experiences are being trialled, like 3D holographic unit, Lift technology, digital LED screens, and QR codes for better online experiences
Views: The company’s efforts focus on attracting customers by portraying a vibrant and tech savvy brand image with a strong portfolio across various footwear categories. It plans to leverage multiple growth levers like evolving its portfolio, expanding via franchise and distribution, boosting marketing investments to enhance brand visibility, enhancing the digital footprint of the brand and optimising supply chain to capture demand and boost revenue growth while being agile on its operational costs
Impact: Neutral