- 24 Apr 2023
- ICICIdirect Research
BAJAJ AUTO UNVEILS NEW OFFERING IN PREMIUM SPACE
BAJAJ-AUTO - 8741 Change: 7.50 (0.09 %)News: As per media sources, the first product under Bajaj-Triumph alliance in the mid-weight category, in the premium segment, is set to be unveiled globally on June 27, 2023 in London and is likely to go on sale from Q2FY23 onwards. Th company's CEO also hinted about another product being developed and likely to go on sale in the second quarter
View: Reports also indicate the product is likely to be a scrambler with 300-400cc liquid cool engine and is expected to be the cheapest offering under Triumph branding and will likely compete against existing KTM 390, Hunter 350, etc. We await further details on this front. On a general note, time and again competition has tried to challenge the leadership position of Royal Enfield in the premium motorcycle segment domestically but has not been really able to dent its dominant position
Impact: Neutral