Bacardi forays into brandy, IMFL

News: As per Mint, Bacardi India announced its foray into the brandy and IMFL category with the launch of Good Man (premium Brandy). The company expects to grow the business five-fold by 2030.

Views: While the brandy category is growing at 3% in the country, the premium brandy category is growing at a much faster rate at 16%. Brandy is the second largest consumed spirit in India after whiskey. India is the top 10 priority markets for Bacardi worldwide.

Impact: Neutral