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Maruti announced Eeco has crossed the 15-lakh cumulative sales milestone in India since its launch in January 2010

ICICIdirect Research 03 Sep 2026 DISCLAIMER

News: In a press release, Maruti announced Eeco has crossed the 15-lakh cumulative sales milestone in India since its launch in January 2010, with the latest 5 lakh units sold in just 3.5 years, its fastest growth phase so far. The Eeco is offered in 13 variants spanning passenger, cargo, Tour V, and ambulance applications, with petrol and S-CNG options. Notably, 65% of Eeco sales came from rural markets in FY26, while 55% of buyers were first-time car buyers and over 51% were business owners. To mark the milestone, Maruti has introduced the Eeco Star Edition with 18 exterior and interior accessories.

View: The increasing contribution from rural markets and first-time buyers makes Eeco particularly relevant to the broader consumption story, while the sharp rise in S-CNG adoption—from 12% of sales in FY20 to 48% in FY26—supports its appeal amid running-cost considerations. For YTDFY27 Vans sales are up by 11% at 62k units.

Impact: Neutral

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