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Mahindra has introduced the new BE 6 SPORTEQ series

ICICIdirect Research 17 Aug 2026 DISCLAIMER

News: In a press release, Mahindra has introduced the new BE 6 SPORTEQ series, expanding its electric SUV portfolio with new technology, performance and personalization features. The series includes variants such as ONE, TWO, THREE, THREE+, FOUR, Launch Edition and Formula E Freedom Edition, with prices starting at ₹11.45 lakh for the 59 kWh battery with Battery-as-a-Service and going up to ₹26.95 lakh. Key highlights include a three-screen cockpit, AI-powered TEQ Talk with Google Gemini, enhanced safety and connectivity features, gaming and entertainment options, and performance modes. Deliveries are scheduled to begin on 26 August 2026, with new software features also planned for existing BE 6, XEV 9e and XEV 9S owners through OTA updates from January 2027.

View: The BE 6 SPORTEQ appears to be Mahindra’s attempt to move the electric SUV segment beyond simply focusing on range and acceleration, by combining technology, entertainment, personalization and driving performance. The competitive pricing, particularly with the Battery-as-a-Service option, is a strong point as its competitor have already launched this offering. M&M has a 12% EV penetration as opposed to 9% of the industry while leading the revenue market share in this domain.

Impact: Positive

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