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LG Electronics India has entered the Indian chest-freezer market

ICICIdirect Research 18 Sep 2026 DISCLAIMER

News: LG Electronics India has entered the Indian chest-freezer market with a six-model Convertible Chest Freezer range spanning 102L–530L, targeting retail, HoReCa, dairy, ice cream, pharma and food-storage applications. The range offers convertible cooling and freezing, with select PRO models providing a temperature range of -31°C to +10°C, Ultra Freeze and up to 5-star BEE ratings. Prices start at ₹28,990 and go up to ₹62,990.

View: The entry provides LG access to the ~₹2,500 cr Indian chest/deep-freezer market, supported by demand from ice cream, frozen food, retail and HoReCa. LG’s 315L and 530L models position it in the larger-capacity commercial segment, while convertible functionality and energy efficiency offer product differentiation. The launch is aligned with LG’s broader strategy to scale its B2B business, which currently contributes ~10% of revenue and is targeted to increase to 14–15% of revenue over the next few years, supported by expansion in commercial HVAC, information displays and other business solutions. The new category therefore provides an incremental opportunity to expand B2B revenues and diversify the business mix.

Impact: Positive

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