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LG Electronics India expects double-digit growth during the upcoming festive season

ICICIdirect Research 16 Sep 2026 DISCLAIMER

News: LG Electronics India expects double-digit growth during the upcoming festive season, supported by strong consumer sentiment, healthy channel inventories and continued premiumisation. The company expects demand to be led by large-sized LED TVs, high-capacity washing machines and refrigerators, while attractive EMI schemes are further supporting premium product adoption. LG is also seeing increased demand from first-time buyers, particularly in smaller cities, and expects the Kerala market to deliver strong growth during the festive period. The company’s premiumisation strategy is being supported by products such as large TVs, four-door refrigerators and high-capacity washing machines. LG is also targeting wider adoption of its LG Essential range, with the company aiming to sell over 1 mn units by end-2026.

View: The strong festive outlook for LG India indicates that premiumisation and higher-value product mix are increasingly supporting industry growth, rather than volumes alone. Healthy channel stocking ahead of the festive season and improving affordability through EMI schemes should support demand, particularly for large-screen TVs and premium appliances. For the broader consumer durable industry, the combination of GST-led affordability, festive demand and premiumisation should be supportive.

Impact: Positive

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