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Landmark Cars announced that it and OLX India part of CarTrade Tech

ICICIdirect Research 25 Sep 2026 DISCLAIMER

News: In a press release, Landmark Cars announced that it and OLX India, part of CarTrade Tech, have entered into a strategic partnership to build an integrated “phygital” pre-owned car platform, combining OLX’s digital customer reach with Landmark’s physical retail and service network. Landmark will bring 140+ vehicle retail and service touchpoints across 12 states, while OLX’s automotive platform has more than 23 million consumers buying or selling used cars annually. OLX will lead digital discovery, engagement, pricing and buyer-seller matchmaking using its VAYA AI, while Landmark outlets will function as physical “Experience Centres” for inspection, test drives, vehicle handover and after-sales support. The partnership will initially be rolled out in select cities and expanded based on performance metrics, with vehicles acquired and sold under a revenue-sharing/co-branded model.

View: OLX effectively will provide Landmark with a large digital customer-acquisition funnel that it would otherwise have to build itself, while Landmark contributes the physical infrastructure, inspection, financing, insurance and after-sales capabilities needed to convert online discovery into transactions. Over time, there is also a potential customer-lifecycle flywheel from used-car transactions into servicing and eventual vehicle replacement/new-car sales. Going ahead the key indicators to monitor will therefore be partnership-led volumes, OLX lead-to-sale conversion and the eventual contribution of pre-owned cars to Landmark’s revenue.

Impact: Positive

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