loader2
Login Open ICICI 3-in-1 Account
  • Text Size
  • Text to Speech
  • Color Contrast
  • Pause Animations

Open ICICI
3-in-1 Account

Manage your Savings, Demat and Trading Account conveniently at one place

+91

BLOG

ITC has increased the price of Gold Flake Premium by 8%

ICICIdirect Research 24 Sep 2026 DISCLAIMER

News: As per media reports, ITC has increased the price of Gold Flake Premium by 8%, raising the price of a 10-stick pack to ₹135 from ₹125. This follows an earlier increase from ₹115 to ₹125 in June, taking the cumulative price increase to ~17% in CY26.

View: The government increased cigarette taxes from February 1, 2026, with tax rates rising 20–55% depending on cigarette size and ITC’s weighted average tax increase at ~28%. Gold Flake Premium is a 69mm cigarette and falls under the 65–70mm category, where the tax increase was 20%. With ~17% cumulative price hikes taken so far, ~3% remains to be passed on. We expect the remaining pricing to be taken gradually, with volume impact likely to be higher in Q2/Q3FY27, while the volume base should normalise by Q4FY27 as prices and volumes start to anniversarise.

Impact: Neutral

Download
ICICI Direct app

Invest, Track, and Manage your Portfolio Anytime, Anywhere

Download
ICICI Direct app

Invest, Track, and Manage your Portfolio Anytime, Anywhere