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Hindustan Unilever (HUL) has raised prices across its detergent portfolio

ICICIdirect Research 08 Oct 2026 DISCLAIMER

News: As per media reports, Hindustan Unilever (HUL) has raised prices across its detergent portfolio from entry-level to premium products. Surf Excel Easy Wash 1kg price increased by 3% to Rs.172 and 500g packs by 2.4% to Rs.87, taking cumulative price increases to 6.2% for 1kg and 14.5% for 500g packs in 2026. Surf Excel Bar prices increased 7.1% to Rs.45, while Surf Excel Quick Wash prices rose 4.3% to Rs.245 for 1kg and 4.2% to Rs.123 for 500g. Rin Ala 500ml price rose by 5.6% and Rin Powder 1kg/500g by 2.5% and 3.3%, while Wheel Powder prices rose 3.3% for 1kg and 2.2% for 500g.

View: HUL’s Home Care segment (largely detergents) revenue growth has improved to double digits from low single digits over the past three quarters, while volume growth has remained in the mid-to-high single digits, implying pricing growth in the mid-single-digit range. With crude-linked derivatives witnessing significant inflation over the past six months, HUL has been taking further price hikes to protect margins. While these price increases may not fully offset the impact of higher crude prices, they should provide some breather to margins. Despite the inflationary environment, HUL recently raised its margin guidance by 50bps to 22–24% from 22.5–23.5% earlier, led by a richer portfolio mix and cost efficiencies. Key monitorable remains the impact of inflation and a weaker monsoon on consumer demand and the consequent impact on volumes.

Impact: Neutral

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