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Bharti Airtel has withdrawn five prepaid packs

ICICIdirect Research 13 Aug 2026 DISCLAIMER

News: As per media reports, Bharti Airtel has withdrawn five prepaid packs—₹299, ₹319, ₹579, ₹619 and ₹649 possibly as  targeted restructuring of its prepaid pricing architecture. The move is particularly significant for the ₹299 plan, which offered 1.5GB/day data, unlimited calling and 100 SMS/day for 28 days. It has effectively been replaced by the ₹349 plan, offering 2GB/day for 28 days, implying a 16.7% increase in headline price for customers seeking the closest daily-data alternative. 

View: We believe the love fructification will be a function of how and when other players follow suit. We have built in 10% blended ARPU hike in H2FY27

Impact: Positive

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