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Ather Energy has launched the Konarc, its first production scooter based on the new EL platform

ICICIdirect Research 31 Aug 2026 DISCLAIMER

News: On its Community Day, Ather Energy has launched the Konarc, its first production scooter based on the new EL platform, marking a decisive move from its traditionally premium 450 positioning into the mainstream electric two-wheeler market. Priced from ₹99,999 ex-showroom Bengaluru, the Konarc S range will span 100 km, 125 km, 161 km and eventually 200 km IDC options, while the Z line will add 125 km and 161 km variants. Ather has focused heavily on everyday usability: a 1,352 mm wheelbase, 14-inch front wheel, long-travel suspension, metal panels and steel unibody chassis, 31-litre boot, onboard 450W charger with an optional 450W off-board charger for faster combined charging, 10,000-km/one-year service intervals and a 10-year/1 lakh-km battery warranty. The scooter also introduces technology such as Advanced Electronic Braking System (AeBS), MagicKey, AutoPop and AirWalk, while Ather says the EL platform is designed for greater scalability and manufacturing efficiency.

View: The Konarc is arguably Ather’s most important product launch since the Rizta because it changes the company’s competitive battlefield from premium EV enthusiasts to the much larger mainstream family-scooter buyer. At ₹99,999, Ather is now directly entering territory dominated by products such as TVS iQube and Bajaj Chetak, while its emphasis on comfort, metal construction, longer service intervals and battery warranty addresses some of the practical concerns that have slowed wider EV adoption. Ather already is the third highest selling E2W in the domestic market after TVS & Bajaj while this launch aims to further cement its competitive position.

Impact: Positive

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