loader2
Login Open ICICI 3-in-1 Account
  • Text Size
  • Text to Speech
  • Color Contrast
  • Pause Animations

Open ICICI
3-in-1 Account

Manage your Savings, Demat and Trading Account conveniently at one place

+91

BLOG

Apparel retailers reported a strong I-Day sales period

ICICIdirect Research 18 Aug 2026 DISCLAIMER

 News: As per media sources, Apparel retailers reported a strong I-Day sales period, with retailers surpassing their internal targets. Sales growth was in the high single digits, while value growth remained in double digits as discounting was largely capped at 50%. Consumption during the I-Day weekend increased 15% YoY, despite one less day versus last year, while fresh merchandise contributed ~40% of I-Day weekend sales at Jain Amar.

View: The healthy I-Day sales performance is positive for apparel retailers in our coverage, including Arvind Fashions and Trent (Westside and Zudio). Despite Q2 being a seasonally weaker quarter and the festive season being largely concentrated in Q3 this year, demand continues to remain resilient. Lower discounting should support higher net sales value, translating into better gross margins, while fresh inventory coupled with faster churn should help companies maintain or improve inventory turns, supporting better RoCE. Overall, this is positive for apparel retailers given the seasonally weaker Q2 and also signals better festive season demand ahead.

Impact: Positive

Download ICICI Direct app

Invest, Track, and Manage your Portfolio Anytime, Anywhere

Download ICICI Direct app

Invest, Track, and Manage your Portfolio Anytime, Anywhere