The Company "Sunrise Efficient Marketing Limited" started the journey as a Public Limited Company under the provisions of Companies Act, 2013 vide Certificate of Incorporation dated July 09, 2020 issued by the Registrar of Companies, Central Registration Centre, which commenced the business from the Financial Year 2021. Subsequently, the Company amended its Object Clause vide the Member`s Resolution dated January 15, 2022 for taking over the entire business of Sunrise Marketing And Services, a Sole Proprietorship Concern of Lejas Hemantrai Desai, the Promoter. A fresh Certificate of Registration dated February 02, 2022 was issued by Registrar of Companies, Ahmedabad
Sunrise Efficient Marketing Limited is an ISO 9001:2015 certified Company primarily engaged in the business as traders, distributors, super stockiest, retailers, wholesalers, importers, exporters, agents, dealers, buyers, sellers, fabricators, assemblers, fitters, installers, repairers of all types of Industrial machineries, its spare parts, electrical items, electronic items, mechanical and engineering items, pipes, pipe fittings, sanitation parts, all types of machined and un-machined castings, industrial valves and its spares, Oils, lubricants, all types of motors, pumps, generator sets, batteries and all types of electrical, mechanical, electromechanical & electronic items, and spare parts, accessories used for industrial, domestic and agricultural purposes. The Company is a distributor for FMCG products as well. Currently, it is authorized dealer of 138 manufacturers.
Since its inception in 2002, Sunrise Marketing & Services diversified into other product categories like Industrial Oils - Gulf Oil Lubricants India Ltd, VF Drives - Yaskawa (the Japanese giant brand) VF Drives, Geal Boxes - Redicon Power, Elecon and Pumps (Domestic, Agriculture and Industrial Series).
At present, the Company is into the distribution business of Automation, Drive, Gear Box, Motors, Pumps, Oils and FMCG Products and aids to manage complete supply chain right from the manufacturers and end user. Currently, the Company is an authorized dealer of 138 manufacturers. The Company`s business model helps to spread its market risks arising out of fluctuation in market shares of various brands to achieve economies of scale.
In 2004, the Company became an Authorized dealer of Bharat Bijlee Ltd., for their product-electric motors. In span of year 2004 to 2020, the firm continued to grow. They got distributorship license of various other big manufacturers of energy efficient products such as Industrial motors, Pumps, Lubricants, Disks etc.
In 2011, the Company also diversified in to Consumer Goods (FMCG Division) and acted as distribution for Pepsico for 40% of Geography in Surat.
Subsequently, the Company acquired the running business of proprietorship concern of its Promoter, comprising of vendor contracts, customer relationship, distribution agreement, employees and brands of M/s. Sunrise Marketing and Services effective from July 24, 2020.
In 2021, the Company won Gold Award for Sales Excellence FY 2020-2021 hosted by Bharat Bijlee.