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Total 16 crore alcohol consumers estimated in India

News: According to The Times of India, the total number of alcohol consumers in India is estimated at 16 crore, of which 1.2 crore are women (7.5%). Liquor consumption by women has increased during the pandemic. The states, which consume the highest amount of alcohol (IMFL, beer, country liquor) are Andhra Pradesh, Telangana, Kerala, Karnataka, Sikkim, Haryana and Himachal Pradesh.

View: Per capita consumption of alcohol remains at 5.5 litre in India compared to global average of 6.2 litre. Further improvement in consumption is expected via lowering of excise duties (Delhi, West Bengal and Maharashtra) and improvement in liquor distribution.

Impact: Positive