- 19 Jan 2022
- ICICIdirect Research
Bata to focus on casual footwear, continued pursuit of premiumisationBATAINDIA - 1406 Change: 6.40 (0.46 %)
News: Bata is planning to focus on the casual shoe market and expects normalcy to return faster than the second wave .
Views: All stores of the company are operational and Bata expects normalcy to return faster than in the second wave. Owing to the ongoing pandemic and the work-from-home culture and consumer’s preference for leisure and comfort footwear, Bata has also tweaked its product portfolio and launched new products in the casual shoes and activewear segment. The company’s endeavour is to enhance product portfolio premiumisation and it is witnessing premiumisation in major product categories. Tier-II, tier-III markets are doing well for the company and the trend is expected to continue in 2022. The company is continuing its focus on three main areas with investments in digital, marketing and upgrading infrastructure.