AFFLE SECURES NEW US PATENT, STRENGTHENING ITS IP PORTFOLIO AND ENHANCING PRECISION IN DIGITAL ADVERTISING
News: Affle has been granted a new US patent, boosting its overall IP portfolio to 36 patents, with 11 now granted. The patent, titled "Computer implemented method for partner pixelling for user identification" optimizes user identification for digital advertising. It assigns unique identifiers to users, improving precision advertising for Demand Side Platforms and publishers. The system enhances ad delivery by reducing redundant pixel firing, speeding up page load times, and improving webpage security.
Views: This new patent strengthens Affle’s IP portfolio in mobile advertising, supporting conversions-driven marketing for advertisers.
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