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Mahindra & Mahindra (M&M) has announced a price increase across its SUV and commercial vehicle

ICICIdirect Research 09 Jul 2026 DISCLAIMER

News: According to media sources, Mahindra & Mahindra (M&M) has announced a price increase across its SUV and commercial vehicle (CV) portfolio, effective July 10, 2026, to partially offset rising commodity and input costs. The company will raise SUV prices by an average of 2.7% and commercial vehicle prices by an average of 2%, with the exact increase varying across different models and variants. The move follows similar price hikes by other automakers as the industry grapples with higher raw material costs and currency-related cost pressures.

View: The price hike reflects M&M's strong demand environment and pricing power, particularly in its popular SUV portfolio, allowing it to pass on a portion of rising input costs without significantly impacting profitability. While higher prices could marginally affect demand in price-sensitive segments, robust bookings and sustained consumer preference for M&M's SUVs are expected to cushion the impact.

Impact: Neutral

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