Dixon signs JV with boAt to manufacture audio device

News:Dixon has entered into a 50:50 joint venture (JV) agreement with Imagine Marketing (boAt) to jointly manufacture bluetooth audio devices.

Views: Imagine Marketing is already sourcing twin wireless speakers from Dixon Technologies. The JV agreement to produce bluetooth audio device is the extension of the business with the company. Imagine Marketing is one of the leading companies in the earwear segment with annual turnover of | 500 crore (in FY20) and plans to double its revenue by FY24. We believe Dixon has ample business opportunities with such leading companies for future growth.

Impact: Positive