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JioPhone next launched; to target ARPU upgradation

News: JioPhone Next will be made available from November 4. The device is priced at Rs.6,499. However, the company is offering customers EMI options starting at Rs.300 per month with a down payment of Rs. 1,999.

Views: Pricing per se is not disruptive given the slew of smart phone already available in Rs.5000-7000 range as well as current mix of Rs.sub 3000 phone and sub Rs.100 ARPU paid by existing lower strata of 2G users. We expect Jio move to target ARPU upgradation as well as retention of its own existing low cost JioPhone users.