News: As per media sources, Pernod Ricard expects India to become its largest market globally (Outpacing US). India currently contributes 10% of its revenues and one third of its overall volumes. However, in terms of profits India remains third globally.
Views: Competition has been rising in premium category in India via USL, Beam Suntory, Amrut and John distilleries. The company has launched its first Indian single male, Longitude 77, in the likes of Epitome reserve (USL) and Rampur single malt (Radico). Inspite of large population base, the company will not enter mass markets and concentrate on premium segment.
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