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News: Flair Writing Industries Ltd, a marquee player in the domestic writing instrument space (market share at ~9%) is coming out with an IPO in the coming week i.e., Nov 22-24’ 2023. It has set an IPO price band of ₹288-304 with total IPO size pegged at ₹593 crore which includes ₹292 crore as fresh proceeds (intended use as Capacity expansion, working capital requirements and repayment of debt among others) and ₹ 301 crore as OFS by promoter family. At the upper range of price band, the company will command a market cap of ~₹3,200 crore.
Views: As of FY23, the company did sales of ₹ 943 crore, EBITDA of ₹ 185 (EBIDA margins at ~20%) and PAT of ₹ 118 crore (PAT margins 12-13%). At the upper range of price band, it will command a valuation of >3x P/S and ~27x PE on FY23 basis. Linc Ltd is the listed player in this space and its closest competitor and trades at ~2x P/S and ~27x PE on FY23. However, given the superior margin profile at Flair (EBITDA margins at ~20% vs. ~13% for Linc) as well as Return Ratios Matrix (RoE at 25%+ vs. ~21% at Linc) we are of the view that it should trade at a premium to Linc Ltd and hence expect limited rub-off of the upcoming IPO on Linc Ltd. share price.
Impact: Neutral