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Parachute coconut oil prices have been cut amid lower copra prices

ICICIdirect Research 18 Jun 2026 DISCLAIMER

News: As per reports, Parachute coconut oil prices have been cut amid lower copra prices. In June 2026, the company is set to cut Parachute coconut prices by 16.7%. The Parachute coconut oil 1-litre pack price reduced by Rs.90 to Rs.450 from Rs.540.

View: Marico in its previous earnings call notified that it has already taken price cut of ~10% in Parachute coconut oil small packs amidst passing on of lower copra prices.  Overall. Over the past year, the company had taken price hikes of 50-55% in parachute to mitigate inflated copra price pressure. Copra prices started to decline from Q3FY26 and the company started to pass on the benefit to consumers through price cuts. We believe if the copra prices continue to fall, we can expect further price cuts by the company. Price cuts will help in good recovery in the volume growth of Parachute as the price gap between value added hair oil (VAHO) and coconut oil will increase which will help parachute to gain share from premium value-added hair oil in the quarters ahead.

Impact: Positive

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