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Radico Khaitan has announced the launch of all-new premium avatar of After Dark Blue Grain Whisky

ICICIdirect Research 15 Jun 2026 DISCLAIMER

News: Radico Khaitan has announced the launch of all-new premium avatar of After Dark Blue Grain Whisky. The company has launched the After Dark Blue pack in Uttar Pradesh and has planned to subsequently roll out the product in Assam, Karnataka, Maharashtra, Andhra Pradesh and Jharkhand and followed by rest of the country. The brand’s refreshed design version has been launched to deliver stronger shelf impact and further premiumize the offering.

View: After Dark Whisky witnessed accelerated growth in FY26 reporting 63% YoY growth and crossed 3.1mn cases during the year. The company sees high headroom for growth in the deluxe whisky segment which clocks 70mn+ cases annually. After Dark Whisky brand has almost tripled over the last 2 years growing to 3.1mn cases in FY26 from 0.9mn cases in FY24. The management during the recent earnings call guided that the brand continues to witness market share gains driven by younger generation and targeted marketing initiatives. Radico Khaitan has 8 millionaire brands in its portfolio. The company continues to launch products in the P&A segment as it targets to take the segment’s salience to ~50% over the coming years. Currently, its P&A salience in the portfolio stands at ~46%.

Impact: Positive

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