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Mercedes-Benz India reported its highest-ever first-half sales

ICICIdirect Research 08 Jul 2026 DISCLAIMER

News: According to media sources, Mercedes-Benz India reported its highest-ever first-half sales, retailing 9,768 vehicles in H1 2026, up 9% YoY, while second-quarter sales rose 10% to 4,637 units. Growth was led by strong demand for top-end luxury models, AMG performance cars, and new launches such as the all-electric CLA BEV and New V-Class. Electric vehicles now account for 14% of total sales, nearly double the previous level, with premium EVs priced above ₹1.4 crore registering 85% growth. 

View: Despite multiple price hikes and the possibility of further increases due to currency fluctuations, the company expects 2026 to be its best-ever year in India, backed by a robust order book, waiting periods of up to eight months for several models, and plans to expand its retail network with over ₹450 crore of investment. Mercedes-Benz's record performance highlights the continued resilience of India's premium automobile market, where affluent buyers remain relatively unaffected by higher prices. The sharp rise in EV adoption and sustained demand for luxury models indicate that premium electrification is gaining momentum faster than the broader passenger vehicle market. This is a positive signal for Landmark Cars who is the largest dealer for Mercedes.

Impact: Positve

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