loader2
Login Open ICICI 3-in-1 Account
  • Text Size
  • Text to Speech
  • Color Contrast
  • Pause Animations
IPOLogoImag

RECODE STUDIOS IPO

UPCOMING

IPO Details

5th May 2026
7th May 2026
800
₹ 2,52,800
₹ 150-158
₹ 45 Crore

Issue timeline

  • 5-7 May 2026
  • 08-May-2026
  • 11-May-2026
  • 11-May-2026
  • 12-May-2026

Subscription Status

Shareholder -
Qualified Institutional Buyers -
Non-Institutional Investor -
Retail Individual Investor -
Employee -
Total -

About Company

Recode Studios Limited is a fast-growing Indian beauty and personal care (BPC) company that operates under the brand “Recode.” Established in 2018, the company specializes in the branding, sourcing, and distribution of a diversified portfolio of over 350+ SKUs, ranging from color cosmetics to skincare and beauty accessories.

Business Model and Distribution: The company operates an omnichannel distribution network, enabling a seamless "bricks-and-clicks" shopping experience.

  • Offline Presence: As of late 2025, the company operates 24 retail stores across 14 Indian states, utilizing a mix of 3 Company-Owned Company-Operated (COCO) outlets and 21 Franchisee-Owned Franchisee-Operated (FOFO) stores.
  • Online Presence: Products are sold via its proprietary website and mobile application, alongside major third-party e-commerce marketplaces including Amazon, Nykaa, Myntra, and Flipkart.

Operations and Sourcing: Recode follows an asset-light model, outsourcing the production of its entire range to expert third-party manufacturers within India and sourcing select items through international imports. The company manages its logistics through a network of six regional warehouses, which handle storage and dispatch for both retail outlets and direct-to-consumer orders.

2021
Dheeraj Bansal

Objectives

Funding of Capital expenditure towards setup of a new Warehouse Facility at Ludhiana, Punjab.
Marketing and advertisement expenses toward enhancing the awareness and visibility of brand.
Utilization towards working capital requirements.
General corporate purposes

Strengths & Risks

Strengths (4)

Integrated Omnichannel Strategy: Seamlessly combines a high-growth e-commerce infrastructure with physical retail to maximize customer accessibility.

Risks (4)

Outsourced Manufacturing: The company lacks in-house manufacturing and relies entirely on third-party facilities, exposing it to operational, regulatory, and supply chain disruptions.

Financials

Industry Overview

  • Rapid Market Expansion: Valued at USD 15.19 billion in 2024, the Indian cosmetics market is projected to reach USD 27.75 billion by 2034, growing at a CAGR of 6.21% due to rising disposable incomes and rapid digital penetration.
  • Global Leadership in Natural Beauty: India is a dominant supplier of herbal, ayurvedic, and organic cosmetics, with over 5,000 domestic companies leveraging traditional formulations to meet the global shift toward "clean beauty."
  • Structural Transformation: The industry is transitioning from volume-driven to value-led growth, characterized by the rise of D2C (Direct-to-Consumer) models, premiumization, and the integration of "beauty-tech" such as virtual try-on technologies.
  • Diversifying Consumer Demographics: Growth is increasingly fueled by the men’s grooming segment and untapped demand in rural and semi-urban markets, supported by region-specific marketing and accessible product sizing.

Recode Studios IPO FAQs

What is the Recode Studios IPO opening date?

The Recode Studios IPO is scheduled to open for public subscription on May 5, 2026, and close on May 7, 2026.

The price band for Recode Studios IPO has been fixed in the range of ₹150 to ₹158 per equity share.

The lot size for Recode Studios IPO is 800, and the minimum amount required for application is ₹2,52,800, with 2 lots being the minimum application size.

 

The promoters of the company are Dheeraj Bansal, Rahul Sachdeva, Shelly Bansal, Shalini Trehan, Preeti Trehan and Karan Bansal.

The shares are proposed to be listed on the BSE and SME.

View More

*The financials mentioned above are sourced from DRHP/ RHP documents.