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NOVUS LOYALTY IPO

UPCOMING

IPO Details

17th Mar 2026
20th Mar 2026
1,000
₹ 1,39,000
₹ 139-146
₹ 60 Crore

Tentative Issue timeline

  • 17-20 Mar 2026
  • 23-Mar-2026
  • 24-Mar-2026
  • 24-Mar-2026
  • 25-Mar-2026

Subscription Status

Shareholder -
Qualified Institutional Buyers -
Non-Institutional Investor -
Retail Individual Investor -
Employee -
Total -

About Company

Novus Loyalty Limited provides loyalty and rewards management software designed for various industry verticals. Its platform supports multiple engagement models such as point-based rewards, event-triggered campaigns, purchase-linked promotions, and digital vouchers. The company operates through two primary deployment models:

  1. On-Premises: Software installed on the client's servers or private cloud for enterprises requiring full data control.
  2. SaaS (Software-as-a-Service): A cloud-based subscription model for businesses seeking scalable and quick implementation.

The company's technology stack includes AI-powered analytics to track customer behavior. It maintains a presence in Indian states like Telangana, Maharashtra, and Uttar Pradesh, as well as international markets including the UAE, USA, and Australia. As of January 31, 2026, the company employed approximately 50 personnel.

2011
Deepak Tomar

Objectives

Funding of expenditure towards Investment in upgrading enhancement of and development of new products- ₹13 crore
Business Development and Marketing Activities including manpower hiring- ₹9.62 crore
General corporate purposes and unidentified inorganic acquisition- ₹25.56 crore

Strengths & Risks

Strengths (4)

Comprehensive Solutions: Offers a wide range of customizable loyalty program structures and reward models.

Risks (4)

Customer Concentration: A significant portion of total revenue is derived from a limited number of key customers.

Financials

Industry Overview

The loyalty management market is driven by increasing demand for personalized customer experiences and advanced data analytics. This sector involves providing the digital infrastructure for brands to track and reward customer behaviour. The market is characterized by a shift toward integrated technology platforms that can function across web, mobile, and physical retail environments. Growth in the sector is influenced by the expansion of e-commerce, digital payment adoption, and the increasing use of smartphones for consumer engagement.

Novus Loyalty IPO FAQs

What is the Novus Loyalty IPO date?

The Novus Loyalty IPO is scheduled to open for public subscription on March 17, 2026, and close on March 20, 2026.

The price band for Novus Loyalty IPO has been fixed in the range of ₹139 to ₹146 per equity share.

The minimum lot size for Novus Loyalty IPO is 1,000 equity shares.

The promoters of the company are Mr. Deepak Tomar and Ms. Sweta Singh.

The shares are proposed to be listed on the BSE SME platform.

*The financials mentioned above are sourced from DRHP/ RHP documents.