loader2
Login Open ICICI 3-in-1 Account
IPOLogoImag

BRAINBEES SOLUTIONS (FIRSTCRY) IPO

IPO Details

-
-
32 Shares
₹ 14,880
₹ 440 – 465
₹ Up to 4193.73 Cr

Issue timeline

  • -
  • 09-Aug-2024
  • 12-Aug-2024
  • 12-Aug-2024
  • 13-Aug-2024

Subscription Status

Shareholder -
Qualified Institutional Buyers -
Non-Institutional Investor -
Retail Individual Investor -
Employee -
Total -

About Company

-  India’s largest multi-channel retailing platform for Mothers’, Babies’ and Kids’ products, in terms of GMV, for the year ending December 2023 (Source: RedSeer Report)
-  Launched the FirstCry platform in India in 2010 with the goal to create a one-stop destination for parenting needs across commerce, content, community engagement, and education
-  Expanded internationally in select markets, establishing a presence in UAE and KSA in 2019 and 2022 respectively, where they aim to replicate their India playbook

Strengths & Risks

Strengths (3)

India’s largest multi-channel, multi-brand retailing platform for Mothers’, Babies’ and Kids’ products

They are India’s largest multi-channel retailing platform for Mothers’, Babies’ and Kids’ products, in terms of GMV, for the year ending December 2023.Their GMV increased to ₹72,576.34 million in FY23 and ₹57,994.63 million in FY22 from ₹39,858.44 million in the FY21.They have a network of 1,018 modern stores in India as at Dec 31, 2023. (Source: RedSeer Report)

Risks (2)

There are outstanding litigation proceedings against the company, Subsidiaries and Directors.

There are outstanding legal proceedings against the company, Subsidiaries and Directors, which are pending at various levels of adjudication before various courts, tribunals and other authorities. There can be no assurance that these legal proceedings will be decided in their favor or in favor of their Subsidiaries and Directors(Source: Company DRHP)

Financials

Industry Overview

- Multi-channel Model in the India Childcare Products Market: Multi-channel retailers play an integral role in the Childcare Products market. Customers are increasingly looking for solutions with better selection, speed of delivery and convenience. Categories like apparel and hard goods are well suited for a touch and feel experience and offline channels provide higher customer satisfaction whereas high-frequency purchase products such as diapers, bath and skin are standard products are increasingly being offered via online channels.


- India Diaper Manufacturing Market: The manufacturing contribution to GDP is expected to increase from 13% in CY2022 to >20% by CY2031. This is on the backdrop of significant government reforms specifically to boost manufacturing in India. The Make in India campaign, increased FDI ceiling, and reduced corporate tax rates are some of the key reforms and policies introduced by Government of India.

Firstcry IPO FAQs

What is the minimum lot size and investment required for Brainbees Solutions (Firstcry) IPO?

The lot size is 32 shares and minimum investment required is Rs.14,880 for Brainbees Solutions (Firstcry) IPO

Brainbees Solutions (Firstcry) IPO is mainboard IPO of issue size up to Rs.4193.73 Crores

Brainbees Solutions (Firstcry) IPO issue dates are from 06th – 08th Aug, 2024.

The allotment date is 9th Aug, 2024 and listing date is 13th Aug, 2024 for Brainbees Solutions (Firstcry) IPO.

Head to IPO section on ICICI Direct website and select Brainbees Solutions (Firstcry) IPO. Enter and submit bid details and then click on proceed to apply once details are verified. It’s that simple!!

View More

*The financials mentioned above are sourced from DRHP/ RHP documents.