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  • CMP : 517.9 Chg : -1.40 (-0.27%)
  • Target : 810.0 (4.92%)
  • Target Period : 12-18 Month

14 May 2022

Announces buyback at | 1150 per share…

About The Stock

Matrimony.com (Matrimony) is one of the leading providers of online matchmaking services. The company also provides post marriage services.

  • Apart from a common website, the company operates ~300 community matrimony sites and 15 regional matrimony sites
  • Net debt free and only profitable player among its peers
Q4FY22

Matrimony reported weak numbers on margins.

  • Revenues increased 1.9% QoQ, aided by 1.8% QoQ revenue growth in matchmaking
  • EBITDA margins declined 140 bps QoQ due to continued higher expenses in advertisement and marketing
  • The company announced a buyback at ₹ 1150 per share
What should Investors do?

Matrimony’s share price has dipped over the past four years (from ~₹ 893 in September 2017 to ~₹ 772 levels in May 2022).

  • We maintain HOLD rating on the stock
Target Price Valuation

We value Matrimony at ₹ 810 i.e. 22x P/E FY24E EPS.

Key Triggers for future price performance
  • Market leadership in an underpenetrated online matchmaking segment
  • Transition to online from offline, healthy subscriber addition, increased penetration in north, introduction of new products and inorganic opportunity key revenue drivers (11% CAGR over FY22-24E)
  • Higher conversion rate (paid vs. total profiles)
Alternate Stock Ideas

Apart from Matrimony, in our IT coverage we also like Affle.

  • Key beneficiary of advertising shift to digital medium and rising online shopper penetration
  • BUY with a target price of ₹ 1,500

Key Financial Summary

Particulars FY19 FY20 FY21 FY22 5 Year CAGR(FY17-FY22) FY23E FY24E 2 Year CAGR (FY22-FY24E)
Net Sales 348.4 371.8 377.9 434.5 8.2 481.0 535.8 11.0
EBITDA 74.3 54.5 67.5 87.0 8.1 108.7 124.0 19.4
EBITDA Margins (%) 21.3 14.7 17.9 20.0 - 22.6 23.1 -
Net Profit 42.5 29.5 40.8 53.6 6.8 70.3 81.9 23.7
EPS (|) 18.6 13.0 17.8 23.4 - 31.6 36.8 -
P/E 41.5 59.4 43.1 33.0 - 24.4 21.0 -
RoNW (%) 21.0 12.9 15.5 17.3 - 19.2 19.0 -
RoCE (%) 25.9 16.2 19.0 21.2 - 23.6 23.6 -
Source: Company, ICICI Direct Research

Key takeaways of recent quarter & conference call highlights

  • The company’s matchmaking revenues was up 1.8% QoQ to | 109.1 crore while marriage services revenue was up 15.4% QoQ to | 1.5 crore. Matchmaking EBITDA declined 5.7% QoQ to | 24.8 crore while margins for matchmaking dipped 181 bps to 22.7%. Marriage services EBITDA loss was | 3.1 crore. For FY22, it reported 14.6% growth in matchmaking revenues to | 434.5 crore while marriage services revenues were up 89% to | 4.1 crore
  • Billing for matchmaking services was up 6.7% QoQ to | 113.2 crore while that of marriage services was up 43.5% QoQ to | 1.5 crore. On an overall basis, billing increased 7.2% QoQ to | 115.1 crore. For FY22, it reported billings growth of 12.2% to | 430.1 crore while billings for marriage services was up 147.6% to | 4.4 crore
  • Matrimony added 0.23 mn paid subs during the quarter, up 8.8% QoQ while ATV came in at | 4,823, down 2.0% QoQ. For FY22, it added 50,000 paid subscriber, taking its base to 0.89 mn (up 6.8%). ATV improved 5% to | 4806
  • The company has announced a buyback of | 75 crore at | 1,150 per equity share proposing to brought back 652,173 shares. The company indicated that buyback has been announced as per the feedback they received from investors from time to time. The company also clarified that promoter would not be participating in the buyback
  • Matrimony has also declared a final dividend of | 5 per share, which is 22% payout
  • The company indicated that they are expecting to reach | 500 crore billing in FY23 and indicated that they aspire to reach | 1,000 crore billing in the next five to six years. Out of | 1000 crore billing, the management indicated that | 900 crore billing would be from matchmaking and rest would come from marriage services. The company clarified that it did not build any inorganic opportunity in this aspirational billing number
  • Matrimony indicated that the Shaadi saga is fully integrated and now both brands work under one umbrella. The company indicated that losses in marriage services would continue for the next two to three quarters and the company aspires to reach break-even in two years from now. The company currently has 100,000 listing on Shaadi saga currently
  • The company indicated that EBITDA and PAT for Q1FY23 would be below Q4FY22 numbers despite the growth in revenue, due to continued expenses in marketing expenses and some incremental costs due to shifting some of their capabilities to AWS cloud
  • Matrimony indicated that they are planning to sell their Chennai land and they formed a separate committee for this transaction as well as taking help from the independent valuer. The company is indicated that they are not planning to sell it below the cost. The company is planning to utilise the fund whenever received for marketing
  • The company has a cash balance of | 334 crore
 
Variance Analysis
 
   Q4FY22   Q4FY21   YoY (%)   Q3FY22   QoQ (%)  Comments
Revenue 110.6 101.1 9.4 108.5 1.9 Revenue was aided by 1.8% QoQ growth in match making business
Employee expenses 33.6 32.0 5.3 33.8 -0.7  
Gross Margin 77.0 69.1 11.5 74.7 3.0  
Gross margin (%) 69.6 68.3 132 bps 68.9 77 bps  
SG&A expenses 58.4 51.8 12.8 54.9 6.3  
             
EBITDA 18.6 17.3 7.6 19.8 -5.9  
EBITDA Margin (%) 16.8 17.1 -27 bps 18.2 -140 bps EBITDA margins were impacted by elevated marketing spend & increase in other expenses
Depreciation & amortisation 7.0 6.5 7.2 6.9 0.9  
EBIT 11.7 10.8 7.9 12.9 -9.5  
Finance cost 1.4 1.2   1.4    
EBIT Margin (%) 10.6 10.7 -14 bps 11.9 -134 bps  
Other income (less interest) 5.7 3.9 44.3 4.1 38.9  
PBT 15.8 13.5 17.0 15.5 2.4  
Tax paid 4.1 3.4 21.0 4.0 4.3  
PAT 11.7 10.1 15.6 11.5 1.8  

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