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Jyothy Labs Ltd>
  • CMP : 420.5 Chg : -6.25 (-1.46%)
  • Target : 145.0 (-3.97%)
  • Target Period : 12 Month

30 May 2022

Margin pressure continues…

About The Stock

Jyothy labs (JLL) is an FMCG company with a presence in fabric whiteners, detergents, dishwashing products, household insecticides (HI) & personal care products. The company has leading brand Ujala in fabric whitener with 84.1% market share. It has a sizable dish washing & HI business with mid-teens market share. Large part of the revenue is generated from Kerala and Tamil Nadu.

  • The company has 23 manufacturing facilities in India. Its pan-India distribution reach is close to 2.8 million outlets with direct reach of 1.0 million. Its major brands include Ujala & Henko in Fabric wash, Exo & Pril, in dishwashing, Margo in Soaps & Maxo in HI categories
Q4-FY22 Results

JLL posted dismal result with 501 bps dip in operating margin.

  • Sales were up 10.3% YoY, aided by 3.6% volume growth
  • EBITDA was at Rs 56.8 crore, down 18.6% YoY, with margins at 10.6%
  • Consequent adjusted PAT was at Rs 38.5 crore (down 20.1 % YoY)
What should Investors do?

JLL’s share price have underperformed FMCG index with negative 18% return (from Rs 185 in January 2017 to Rs 151 in January 2022).

  • We cut our FY22E & FY23E earnings estimate by 10.3% & 2.5%, respectively
  • We continue to maintain our HOLD rating on the stock
Target Price Valuation

We value the stock at Rs 145, valuing the business at 23x FY24 earnings

Key Triggers for future price performance
  • High commodity prices continue to adversely impact gross margins. Price hikes not sufficient to protect gross margins; marketing spends require for volume growth
  • Strong growth momentum to continue in dishwashing with expected market share gains with distribution expansion
  • Increasing proportion of liquid vaporisers to turn HI segment profitable on full year basis. Margo to grow on naturals tailwind
New Stock Ideas

We like TCPL in our FMCG coverage.

  • Strong innovation & premiumisation strategy in salt, tea, Sampaan & Soulful in the Indian market are expected to drive sales & margins
  • We value the stock at Rs 910 with a BUY rating

Key Financial Summary

Key Financials FY20 FY21 FY22 5 Year CAGR % (FY17 to FY22) FY23E FY24E (Blank) CAGR % (FY22-24E)
Net Sales 1,665.4 1,885.0 2,166.3 5.9 2,430.4 2,636.6 - 10.3
EBITDA 249.8 316.7 249.5 -0.8 307.7 348.9 - 18.3
EBITDA Margin % 15.0 16.8 11.5 - 12.7 13.2 - -
Net Profit 157.7 190.3 156.1 -5.0 205.2 233.5 - 22.3
Adjusted EPS (Rs) 4.4 5.2 4.3 -5.0 5.6 6.4 - 22.3
P/E 35.2 29.1 35.5 - 27.0 23.7 - -
RoNW % 21.7 20.4 16.6 - 21.2 23.8 - -
RoCE (%) 24.3 26.0 18.7 - 24.2 27.7 - -
Source: Company, ICICI Direct Research

Key takeaways of recent quarter

Q4FY22 Results: Incessant commodity inflation warrant further price hikes to recover margin territory

  • Revenue witnessed growth of 10.3% to Rs 537.4 crore led 6-7% price hikes and 3.6% volume growth. The company has taken price hikes to pass on inflation in crude & palm based raw material. Demand environment is adversely impacted by high inflationary pressure on households. Further competitive intensity is increasing
  • Fabric wash segment (Ujala & Henko) saw 18% revenue growth whereas dish-washing (Exo & Pril) witnessed 12.2% growth during the quarter. Personal care segment (Margo, Neem & Fa) saw 11.7% sales growth during the quarter. Household Insecticide segment saw 9.1% de-growth in sales during the quarter on a high base & extreme weather conditions
  • Sales increased across all brands and at modern trade and canteen store department. Ujala Supreme’s market share increased from 83.6% in Q4FY21 to 84.1% in Q4FY22. This has been supported by opening up of work places and institutions
  • Rural sales saw slight de-growth, which adversely impacted overall volumes growth given 40% of the company’s sales is contributed by rural regions. Overall E-Com sales is growing at 30-35%
  • In fabric care, large packs are doing well across channels specifically in ecommerce & modern trade. Opening of institutions, workplace spurred post wash product range. Ujala IDD saw double digit growth with market share gains 260 bps to 21.9% in Kerala
  • Extreme weather conditions impacted coil sales in HI segment sales. However, liquid vaporisers saw double digit growth
  • In dish wash, double digit growth in LUPs helped gain new consumer for the brand. Pril & Exo continued the growth momentum with double digit growth. Large tub packs of Exo helping drive premiumisation. Pril 3 litre pack was introduced
  • In personal wash category, Margo maintained double digit growth. The company continued pan India ATL investment. It is focusing on smaller pack to increase trials. Using social media influencers to promote brand
  • There has been an incessant commodity inflation in last one year. Caustic soda, PET bottle, crude palm oil, Linear Alkyl Benzene (LAB) prices are up 149%, 28%, 26% & 10%, respectively. Gross margins continue to remain under extreme pressure with 501 contraction in Q4
  • The company was able to save 63 bps in marketing spends & 47 bps in overhead spends during the quarter. Operating profit was down 18.6% to Rs 56.8 crore. Operating margins contracted 375 bps to 10.6% in Q4
  • Net profit witnessed growth of 42.9% to Rs 38.5 crore given base quarter included one off spend of Rs 23.5 crore. Adjusting for one-off, net profit was down by 20.1%. The company proposed a dividend of Rs 2.5/share
  • The company has taken ~7% price hike. However, this is not sufficient to pass on the entire commodity inflation. It will take further price hikes if commodity prices remain at elevated levels
  • JLL is looking to drive volume growth through category development & increased brand building initiatives. However, near term inflation challenges would result in only price led growth. The company expects good monsoon & government welfare schemes to result in pick up in rural growth

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