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Crompton Greaves Consumer Electricals Ltd>
  • CMP : 309.8 Chg : -2.15 (-0.69%)
  • Target : 390.0 (11.11%)
  • Target Period : 12-18 Month

31 May 2022

Lighting, pump segment drags revenue in Q4…

About The Stock

Crompton Greaves Consumer (CGCEL) is among India’s leading fast moving electrical goods (FMEG) companies, present in electrical consumer durables (~80% of revenue) and lighting businesses (~20% of revenue).

  • Market leader in the domestic fan industry with value market share of 29%. The company has enhanced focus on increasing market share in home appliances categories like (air coolers, water heater and kitchen appliances)
  • Robust balance sheet with RoE & RoCE of 34% & 39% (three-year average), respectively, with stringent working capital policy
Q4FY22 Results

Lower demand for lightings & pumps had restricted Q4 revenue growth for the company

  • Consolidated revenues grew marginally by ~2% YoY to ~₹ 1548 crore. ECD segment revenue growth of 3% was impacted by lower demand of pumps. Lighting revenues declined by ~4% owing lower demand of B2G products
  • Gross margin declined ~100 bps YoY owing to higher RM costs. However, savings in other costs restricted EBITDA margin fall at 20 bps YoY to 14.8%
  • PAT declined 29% YoY to ₹ 178 crore due to higher base (as base period PAT includes one-time tax benefits) and flattish EBITDA
What should Investors do?

CGCEL’s share price has given return of 45% in the past five years (from ~₹ 242 in May 2017 to ~₹ 351 levels in May 2022).

  • We maintain our HOLD rating on the stock
Target Price & Valuation

We valued CGCEL at ₹ 390 i.e. 35x P/EFY24E EPS.

Key Triggers for future price performance
  • Total ~1.7 crore new houses under PMAY, replacement of ~20 million water pumps under government’s flagship scheme KUSUM, urbanisation and rising aspiration are demand boosters of home appliances
  • Dealer addition in areas with population 10,000-100,000 in next five years
  • Expanding Butterfly products across pan India leveraging existing dealer networks
Alternate Stock Idea

We like Polycab in the same space.

  • Polycab is a leader in the wire & cable industry with organised market share of ~24%. Robust b/s with average RoE, RoCE of 24%, 27%, respectively
  • BUY with a target price of ₹ 2850

Key Financial Summary

(Rs# Crore) FY19 FY20 FY21 FY22 5 Year CAGR(FY17-FY22) FY23E FY24E 2 Year CAGR (FY22-FY24E)
Net Sales 4,478.9 4,520.3 4,803.5 4,520.3 2.6 6,203.7 7,017.0 24.6
EBITDA 584.3 599.1 720.5 599.1 4.1 831.3 989.4 28.5
EBITDA Margin (%) 13.0 13.3 15.0 13.3 - 13.4 14.1 -
Net Profit 401.4 496.4 616.7 496.4 11.3 454.1 667.1 15.9
EPS (|) 6.4 7.9 9.8 7.9 - 7.2 10.6 -
P/E (x) 61.5 49.8 40.0 49.8 - 54.4 37.0 -
RoE (%) 36.6 33.8 31.9 33.8 - 20.0 25.4 -
RoCE (%) 42.8 38.3 34.4 38.3 - 25.6 29.8 -
Source: Company, ICICI Direct Research

Key takeaways of recent quarter & conference call highlights

Q4FY22 Results: Strong growth continues in premium portfolio…

  • CGCEL’s consolidated revenue increased ~2% YoY to ~| 1548 crore supported by ~3% growth in the electrical consumer durable (ECD) revenues to ~| 1231 crore. Lighting segment revenue declined by ~4% YoY to | 317 crore. Higher base, lower demand for pumps and declining contribution of government’s order in the lighting segment dragged overall revenue growth for the company in Q4FY22
  • On a three year CAGR basis, ECD revenue increased at a CAGR of 13%, while lighting segment revenue declined by 3%
  • Price hikes (of 13-15% YoY), improved product mix helped partially offset higher raw material costs. As a result, gross margin fall was limited at 100 bps YoY. Further savings in other expenditure, restricted overall EBITDA margin fall at 20 bps YoY to 14.8%
  • PBT declined by ~8% YoY to ~| 213 crore tracking flattish topline and lower EBITDA margin. PAT declined by 29% YoY to ~ | 178 crore mainly due to one-time tax benefit in the base period of Q4FY21

Q4FY22 Earnings Conference Call highlights

  • Market share gains: CGCEL has gained market share of ~300 bps in overall fans (29% market share in the fans). The company also gained market share of ~100 bps in the Water Heater and Lighting division (B2C)
  • Demand outlook: The company expects strong revenue growth in the domestic appliances and B2C lightings, going ahead. CGCEL is aiming for revenue growth through sale of Butterfly’s premium product range along with the company’s product mix
  • Channel expansion: Continuous focus to increase reach in rural India. Revenues from rural India increased ~146% YoY in Q4. Rural channel’s contribution to overall sales has increased to 5%
  • Margins: The company aims to increase revenue contribution from premium products segments. That will help maintain gross margin, going forward. CGCEL has taken various initiative under project Unnati to save operational costs (saved | 68 crore in Q4FY22)

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