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METRO BRANDS LTD

IPO Details

ICICI Direct Research Rating : UNRATED
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30 shares
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₹ 485 to 500
₹ 1367.5 crores
RHP

Timeline

  • 17-Dec-2021
  • 20-Dec-2021
  • 21-Dec-2021
  • 22-Dec-2021

Subscription Status

Shareholder -
Qualified Institutional Buyers -
Non-Institutional Investor -
Retail Individual Investor -
Employee -
Total -

About Company

An Indian footwear retailer targeting the economy, mid and premium segments in the footwear market

Evolved into a one-stop shop for all footwear needs, by retailing a wide range of branded products for the entire family including men, women, unisex and kids, and for every occasion including casual and formal events.

As of March 31, 2021, the Company operated 586 Stores across 134 cities spread across 29 states and Union Territories in India.

Strengths & Risks

Strengths (3)

One of India's largest pan India footwear retailers with a brand appeal among aspirational consumer segments
Among the aspirational Indian brands in the footwear category (Source: CRISIL Report). They also had the third highest number of exclusive retail outlets in India in Fiscal 2021. (Source: CRISIL Report).

Risks (2)

Inability to identify customer demand accurately and maintain an optimal level of inventory in the stores may impact operations adversely
Success of the business depends upon the ability to anticipate and forecast customer demand and trends.

  • One of India's largest pan India footwear retailers with a brand appeal among aspirational consumer segments
    Among the aspirational Indian brands in the footwear category (Source: CRISIL Report). They also had the third highest number of exclusive retail outlets in India in Fiscal 2021. (Source: CRISIL Report).

  • Efficient operating model through deep vendor engagements and TOC based supply chain
    In the last three Fiscals, dealt with over 250 vendors for their products. Have been dealing with certain vendors for over 20 years, and leverage these relationships together with a combined understanding of evolving customer preferences.

  • Wide range of brands and products catering to all occasions across age groups and market segments
    A one-stop-shop family retailer catering to the footwear needs of men, women and children for different occasions including casual and formal events.

  • Inability to identify customer demand accurately and maintain an optimal level of inventory in the stores may impact operations adversely
    Success of the business depends upon the ability to anticipate and forecast customer demand and trends.

  • May not be successful in maintaining and enhancing awareness of brands
    Any deterioration in public perception of their brands could affect customer foot fall and consequently adversely impact business.

Financials

Net Worth
Revenue from Operations
Total borrowings
Profit/Loss for the Year
Basic Earning per Share (EPS)

Industry Overview

Footwear – Segment witnessing an attitudinal shift

The Indian footwear industry has witnessed increase in activity over the last few years, with the changing consumer attitude towards footwear. Shoes, initially positioned as a value purchase, are now transcending into a lifestyle purchase. The segment is estimated at ₹ 1 trillion as of Fiscal 2020 (Source: Company DRHP).

Indian footwear consumption is low, compared to global average

Globally, India is ranked second among footwear-producing countries in terms of unit pairs, China being first. China, India, USA, Indonesia, Brazil, Japan, Pakistan, Germany, France, UK and Italy are some of the major footwear-producing nations worldwide.

Metro Brands Ltd

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30 shares

Subscription Status

Shareholder -
Qualified Institutional Buyers -
Non-Institutional Investor -
Retail Individual Investor -
Employee -
Total -

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*The financials mentioned above are sourced from DRHP/ RHP documents.

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