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Details you don’t want to miss

Issue size

Upto Rs. 600 cr

Issue Period

Nov 10 - Nov 12, 2021

Price band

Rs. 190 - Rs. 197

Market lot / Multiples


Issue Timeline

Bidding period

Nov 10 - Nov 12, 2021


Nov 17, 2021

Refund Initiation

Nov 18, 2021

Share Crediting

Nov 22, 2021


Nov 23, 2021

Latent View Analytics Ltd Company Overview

Latent View Analytics provides services ranging from data and analytics consulting to business analytics and insights, advanced predictive analytics, data engineering and digital solutions. They engage and provide services to blue chip companies in Technology, BFSI, CPG & Retail, Industrials and other industries. The company serves clients across countries in the United States, Europe, and Asia through subsidiaries in the United States, Netherlands, Germany, United Kingdom and Singapore, and sales offices in San Jose, London and Singapore.

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Strengths & Risks associated

Top 0 Strengths

  • 1

    Deep and entrenched relationships with blue chip clients across industries and geographies

    Partner with many of the largest enterprises in the world, and have worked with over 30 Fortune 500 companies in the last three Fiscals (Source: Company DRHP).

  • 2

    Consistent client driven innovation supported by functional expertise

    In a world of increasing data availability, the value proposition is shifting from the provision of core data to the generation of analytical insights to inform decision making processes and optimize workflows, across interrelated business activities (Source: Zinnov Report and Company DRHP).

  • 3

    Recognized leadership position in data and analytics with a wide range of capabilities

    Their portfolio offers a distinctive breadth and depth of capabilities, including descriptive analytics and prescriptive analytics with intuitive and personalized dashboards.

Top 0 risks

  • 1

    Derive more than 90% of revenues from clients located in the United States and any adverse developments in this market could adversely affect

    Revenues from the United States may decline as a result of increased competition, regulatory action, pricing pressures, fluctuations in the demand for or supply of the services, or the outbreak of an infectious disease such as COVID-19.

  • 2

    Propose to utilize the Net Proceeds to undertake acquisitions for which targets have not been identified

    The actual deployment of funds will depend on a number of factors, including the timing, nature, size and number of acquisitions to be undertaken, as well as other general factors.

Industry Trends

Past performance of IPOs

Steps to Apply

Why invest in IPO through ICICIdirect

Paperless Applications

Hassle-free refunds

Convenient investments within a few clicks

Multiple modes of application


An Initial Public Offering (IPO) is when a company issues common stock or shares to the public for the first time. It is the process where a privately held company becomes a publicly traded company with the initial sale of its stock. An IPO is a tool that companies use to secure capital through investments for future use. In most instances, this investment is used to expand or improve the business.

A price band is a price floor and a cap between which a seller will let buyers place bids on a security, usually during an initial public offering (IPO).

Minimum Order Quantity, as name says, is the minimum number of shares investors can apply while bidding in an IPO. If investors want to bid for more shares, they can apply in multiples of IPO market lot (lot Size or IPO bid lot) of shares.

If an investor wants to place bids for less than Rs.2 lacs, he needs to apply in the Retail segment. If an investor wants to bid for more than Rs.2 lacs, he needs to apply in the HNI segment.

Cut-off price is the offer price, finalized by a company in consultation with the book running lead managers (BRLMs), which could be any price within the price band. Applying on Cut-off price means the investor is ready to pay whatever price is decided by the company at the end of the book-building process.

When applying at a cut-off price, an investor has to pay the highest price while placing the bid. If a company decides the final price lower than the highest price asked for IPO, the remaining amount is returned to the retail investor.

An investor can apply in all Mainboard IPOs through ICICIdirect. However, if the investor wants to apply in SME IPOs, he/she can do it through the net banking portal of ICICI Bank.

ASBA stands for "Applications Supported by Blocked Accounts". At the time of bidding, investors’ account is blocked to the extent of the bid amount and debited only at the time of allotment. This facility is being offered by ICICIDirect in affiliation with ICICI Bank Limited.

In other payment options, the bid amount is debited when investors’ bid application is placed with the stock exchanges. Under the ASBA process, the amount will be debited from investors’ bank account to the extent of successful allotment at the time of allotment. Until such allotment, the amount will remain blocked in investors’ bank account.

Application under this facility can be placed only for Book Built Public Issues.

An investor can place maximum of 3 bids in an issue.

The investor with Demat account in ICICIdirect can apply in an IPO by logging in to his ICICIdirect Account. The investor needs to select IPO and then the name of the IPO in which he would like to apply. Given below is the path:

Login to ICICIdirect account >> IPO >> Name of IPO

Investor can apply in the retail section of an IPO through iDirect Portal even if he has a 2-in-1 account (Demat, Trading Accounts) with us and Bank account with third party.

Yes, the investor can revise or withdraw the bids after application. It can be done only once the order is executed. The investor needs to go to the IPO Order Book and select the Transaction Id and then click on Withdraw Application/ Revise Bid. The application in the non- institutional category cannot be withdrawn but can only be revised.

However, this needs to be done during the issue itself and cannot be done after the issue is closed. In case of ASBA applications, for upward revision of bid, additional lien will be marked to the extent of incremental amount. However, in case of downward revision, differential money blocked earlier will not be released. Such amount, if any, will be released after allotment

No, one person cannot apply multiple times with same Demat/PAN for an IPO. If an investor applies in an IPO though multiple applications with same Demat account or same PAN Number, his applications will be rejected.

If an investor would like to place order for multiple applications, he/she can apply with his/her family member's name. But, all eligible family members should have a Demat account and a PAN number.

In cases where issue is over-subscribed, bidding for more than 1 lot from the same account doesn’t help as maximum of only 1 lot can be provided against each application. However, if the investor applies for 1 lot from different accounts, the probability of allocation of shares increases.