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Landmark Cars Ltd IPO

Price Range (₹)

Rs. 481 – Rs. 506

Issue Size (₹ in Cr.)

Up to 552 crores

Minimum Quantity


Bidding Period

Dec 13 – Dec 15, 2022

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About the Company

- A leading premium automotive retail business in India with dealerships for Mercedes-Benz, Honda, Jeep, Volkswagen and Renault.(Source: CRISIL Report, December 2021)
- Number one dealer in India by sales volumes of new vehicles for Mercedes-Benz (in FY21), Honda (in FY21), Volkswagen (in CY20) and Stellantis (Jeep) (in FY21), and we were the third largest dealer by sales volume for Renault (in CY20).


Leading automotive dealership for major OEMs with a strong focus on high growth segments
The company has started its operations and opened first dealership for Honda in 1998, and has expanded network to include 112* outlets in eight Indian states, comprising 61 sales outlets and 51* after-sales service and spares outlets, as of September 30, 2021.(*includes acquisition of 4 after sales service and spares outlets pursuant to acquisition of Shaman Wheels Private Limited w.e.f. october 1, 2021, Source: Company DRHP)

Growing presence in after-sales segment leading predictable growth in revenues and superior margins
The company's services and repair offerings at each of the dealerships comprise repair and collision repair services and include
warranty work, insurance claim work and customer paid services. After-sales service and spares business provides a stable revenue stream and contributes to higher-margin revenues at each of the dealerships(Source: Company DRHP)


Comprehensive business model capturing entire customer value-chain.
The business caters to the entire customer value-chain including retailing new vehicles, servicing and repairing vehicles, selling spare parts, lubricants and other products, selling pre-owned passenger vehicles and the distribution of third party financial and insurance products. (Source: Company DRHP)



The company may not be able to complete, or achieve the expected benefits from, current or future dealership acquisitions
which could materially adversely affect business, results of operations and financial condition.

The company has used acquisitions as a means of increasing the geographic reach of dealerships and may continue to make acquisitions to do so; and also may use acquisitions to acquire new OEM partners and expand the reach of service businesses in line with strategy.(Source: Company DRHP)


Investments in building pre-owned vehicle business and establishing a new electric passenger dealership with BYD may not be successful and may be loss-making.
As part of strategy, the company is making investments to expand business of buying and selling pre-owned vehicles manufactured for the various OEMs. The pre-owned vehicle market in India is highly competitive, and face established competition from other OEM dealerships, standalone pre-owned vehicle dealerships and marketspace places.(Source: Company DRHP)


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Subscription Status

Retail Individual Investor
Non-Institutional Investor
Qualified Institutional Buyers

Landmark Cars IPO FAQs

The lot size is 29 shares for Landmark Cars IPO

Landmark Cars IPO is mainboard IPO of 10,909,091 equity shares with face value of ₹5 aggregating upto Rs.552 Crores

Landmark Cars IPO opens from Dec 13th,2022 and closes on Dec 15th,2022 for subscription.

Landmark Cars IPO shares will be allotted on Dec 20th,2022

Landmark Cars IPO listing date is Dec 23rd,2022

The price band of Landmark Cars IPO is Rs.481 –Rs.506 per share.

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    Choose the IPO you want to apply from the list. Click on Apply.

  • lock-in of 3 years

    Fill in the required details

    Fill in the quantity of shares. To apply at maximum price, check the cut-off price box and amount is auto calculated. If you want to apply at some other price within the price band, then you can enter the price manually by clicking on “Add bid” option.

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    Confirm your request

    Check the A/C, UPI details and click on proceed. You will get an UPI link by which payment can be made.

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An Initial Public Offering (IPO) is when a company issues common stock or shares to the public for the first time. It is the process where a privately held company becomes a publicly traded company with the initial sale of its stock. An IPO is a tool that companies use to secure capital through investments for future use. In most instances, this investment is used to expand or improve the business.

A price band is a price floor and a cap between which a seller will let buyers place bids on a security, usually during an initial public offering (IPO).

Minimum Order Quantity, as name says, is the minimum number of shares investors can apply while bidding in an IPO. If investors want to bid for more shares, they can apply in multiples of IPO market lot (lot Size or IPO bid lot) of shares.

If an investor wants to place bids for less than Rs.2 lacs, he needs to apply in the Retail segment. If an investor wants to bid for more than Rs.2 lacs, he needs to apply in the HNI segment.

Cut-off price is the offer price, finalized by a company in consultation with the book running lead managers (BRLMs), which could be any price within the price band. Applying on Cut-off price means the investor is ready to pay whatever price is decided by the company at the end of the book-building process.

When applying at a cut-off price, an investor has to pay the highest price while placing the bid. If a company decides the final price lower than the highest price asked for IPO, the remaining amount is returned to the retail investor.

An investor can apply in all Mainboard IPOs through ICICIdirect. However, if the investor wants to apply in SME IPOs, he/she can do it through the net banking portal of ICICI Bank.

ASBA stands for "Applications Supported by Blocked Accounts". At the time of bidding, investors’ account is blocked to the extent of the bid amount and debited only at the time of allotment. This facility is being offered by ICICIDirect in affiliation with ICICI Bank Limited.

In other payment options, the bid amount is debited when investors’ bid application is placed with the stock exchanges. Under the ASBA process, the amount will be debited from investors’ bank account to the extent of successful allotment at the time of allotment. Until such allotment, the amount will remain blocked in investors’ bank account.

Application under this facility can be placed only for Book Built Public Issues.

An investor can place maximum of 3 bids in an issue.

The investor with Demat account in ICICIdirect can apply in an IPO by logging in to his ICICIdirect Account. The investor needs to select IPO and then the name of the IPO in which he would like to apply. Given below is the path:

Login to ICICIdirect account >> IPO >> Name of IPO

Investor can apply in the retail section of an IPO through iDirect Portal even if he has a 2-in-1 account (Demat, Trading Accounts) with us and Bank account with third party.

Yes, the investor can revise or withdraw the bids after application. It can be done only once the order is executed. The investor needs to go to the IPO Order Book and select the Transaction Id and then click on Withdraw Application/ Revise Bid. The application in the non- institutional category cannot be withdrawn but can only be revised.

However, this needs to be done during the issue itself and cannot be done after the issue is closed. In case of ASBA applications, for upward revision of bid, additional lien will be marked to the extent of incremental amount. However, in case of downward revision, differential money blocked earlier will not be released. Such amount, if any, will be released after allotment

No, one person cannot apply multiple times with same Demat/PAN for an IPO. If an investor applies in an IPO though multiple applications with same Demat account or same PAN Number, his applications will be rejected.

If an investor would like to place order for multiple applications, he/she can apply with his/her family member's name. But, all eligible family members should have a Demat account and a PAN number.

In cases where issue is over-subscribed, bidding for more than 1 lot from the same account doesn’t help as maximum of only 1 lot can be provided against each application. However, if the investor applies for 1 lot from different accounts, the probability of allocation of shares increases.

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