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Landmark Cars Ltd IPO

Price Range (₹)

Rs. 481 – Rs. 506

Issue Size (₹ in Cr.)

Up to 552 crores

Minimum Quantity

29 shares

Bidding Period

Dec 13 – Dec 15, 2022

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About the Landmark Cars Ltd IPO

- A leading premium automotive retail business in India with dealerships for Mercedes-Benz, Honda, Jeep, Volkswagen and Renault.(Source: CRISIL Report, December 2021)
- Number one dealer in India by sales volumes of new vehicles for Mercedes-Benz (in FY21), Honda (in FY21), Volkswagen (in CY20) and Stellantis (Jeep) (in FY21), and we were the third largest dealer by sales volume for Renault (in CY20).

Strengths

Leading automotive dealership for major OEMs with a strong focus on high growth segments
The company has started its operations and opened first dealership for Honda in 1998, and has expanded network to include 112* outlets in eight Indian states, comprising 61 sales outlets and 51* after-sales service and spares outlets, as of September 30, 2021.(*includes acquisition of 4 after sales service and spares outlets pursuant to acquisition of Shaman Wheels Private Limited w.e.f. october 1, 2021, Source: Company DRHP)

Growing presence in after-sales segment leading predictable growth in revenues and superior margins
The company's services and repair offerings at each of the dealerships comprise repair and collision repair services and include
warranty work, insurance claim work and customer paid services. After-sales service and spares business provides a stable revenue stream and contributes to higher-margin revenues at each of the dealerships(Source: Company DRHP)

 

Comprehensive business model capturing entire customer value-chain.
The business caters to the entire customer value-chain including retailing new vehicles, servicing and repairing vehicles, selling spare parts, lubricants and other products, selling pre-owned passenger vehicles and the distribution of third party financial and insurance products. (Source: Company DRHP)

 

Risks

The company may not be able to complete, or achieve the expected benefits from, current or future dealership acquisitions
which could materially adversely affect business, results of operations and financial condition.

The company has used acquisitions as a means of increasing the geographic reach of dealerships and may continue to make acquisitions to do so; and also may use acquisitions to acquire new OEM partners and expand the reach of service businesses in line with strategy.(Source: Company DRHP)

 

Investments in building pre-owned vehicle business and establishing a new electric passenger dealership with BYD may not be successful and may be loss-making.
As part of strategy, the company is making investments to expand business of buying and selling pre-owned vehicles manufactured for the various OEMs. The pre-owned vehicle market in India is highly competitive, and face established competition from other OEM dealerships, standalone pre-owned vehicle dealerships and marketspace places.(Source: Company DRHP)

 

30 second IPO overview

Financials

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    Fill in the quantity of the number of shares you want to buy. To apply at maximum price, check the cut-off price box and amount is auto calculated. If you want to apply at some other price within the price band, then you can enter the price manually by clicking on “Add bid” option.

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  • lock-in of 3 years
    Select IPO

    Choose the IPO you want to apply from the list. Click on Apply.

  • lock-in of 3 years
    Fill in the required details

    Fill in the quantity of shares. To apply at maximum price, check the cut-off price box and amount is auto calculated. If you want to apply at some other price within the price band, then you can enter the price manually by clicking on “Add bid” option.

  • lock-in of 3 years
    Confirm your request

    Check the A/C, UPI details and click on proceed. You will get an UPI link by which payment can be made.

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