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Keventer Agro Ltd IPO Overview

- The company is a leading fast-moving consumer goods (“FMCG”) company headquartered out of Kolkata with interests in packaged, dairy and fresh food products (Source: Technopak Report and Company DRHP)
- Packaged foods & beverage segment primarily involves the manufacturing, packaging, marketing, distribution of products which include (i)“Frooti” or “Appy” or “B Fizz” or “Appy Fizz” or “Bailley” or “Smoodh” which are licensed pursuant to various franchisee agreements entered into with Parle Agro Private Limited (“Parle Agro”); and (ii) “ready-to-cook” and frozen food under “Keventer” brand (Source: Company DRHP)

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Strengths & Risks associated

Top 0 Strengths

  • 1

    One of the leading players in the East and North East of India, across a wide and varied product range that serves a cross section of different customer needs

    The market size of juices in East and North East India was approximately ₹ 1,444 crores in the Fiscal 2020 and is expected to grow at a CAGR of 14% during the five-year period from Fiscal 2020 to Fiscal 2025 to approximately ₹ 2,839 crores (Source: Technopak Report and Company DRHP)

  • 2

    Robust multi-channel distribution platform and use of technology to derive distribution efficiencies

    Points of sale for products include general trade (such as kirana), along with modern trade channels including e-commerce companies such as Innovative Retail Concepts Private Limited (Big Basket), supermarkets such as Big Baazar, Foodhall and Spencer’s Retail Limited

  • 3

    State-of-the-art manufacturing infrastructure, superior sourcing and stringent quality and food safety procedures

    One of the first companies in India to purchase, install and use Tetra Pak’s latest packaging machine E3/ Speed Hyper, along with its ancillary equipment (Source: Company DRHP)

Top 0 risks

  • 1

    Inadequate or interrupted supply, seasonality and price fluctuation of raw materials could adversely affect the business,

    Quality of products is highly dependent on the ability to source quality raw materials. Key raw materials for the production of products include raw milk, banana, mango pulp, apple concentrate etc

  • 2

    Processing units, sales and distribution operations are primarily concentrated in eastern and north-eastern parts of India

    Any adverse developments affecting this region could have an adverse effect on the business, results of operations, cash flows and financial condition


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