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ETHOS LTD IPO

IPO Details

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17 shares
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₹ 836 - 878
₹ Upto 472 Cr

Timeline

  • 25-May-2022
  • 26-May-2022
  • 27-May-2022
  • 30-May-2022

Subscription Status

Shareholder -
Qualified Institutional Buyers -
Non-Institutional Investor -
Retail Individual Investor -
Employee -
Total -

About Company

- India’s largest luxury and premium watch retail player (Source: Technopak Report) delivering a content led luxury retail experience to customers through online and physical presence
-  Have the largest portfolio of premium and luxury watches in India enabling them to retail 50 premium and luxury watch brands like Omega, IWC Schaffhausen, Jaeger LeCoultre, Panerai, Bvlgari, H. Moser & Cie, Rado, Longines, Baume & Mercier, Oris SA, Corum, Carl F. Bucherer, Tissot, Raymond Weil, Louis Moinet and Balmain
- Enjoy a healthy market share of 20% in the luxury watch retail segment and 13% in the premium and luxury watch retail segment in India (Source: Technopak Report as per Company DRHP)

Strengths & Risks

Strengths (3)

Access to a large base of luxury Customers

As of December 31, 2021, the company had access to a HNI customer base of over 2,76,000. Access to the digital platform increased over the calendar years i.e. 15.47 million number of sessions in 2019 to 21.46 million number of sessions in December 31, 2021 (Source: Company DRHP)

Risks (2)

Do not have definitive agreements for supply of products or fixed terms of trade with majority of suppliers

Business growth depends on ability to attract and retain suppliers. Further, the company is dependent on a wide catchment of watch brands for operations (Source: Company DRHP)

Financials

Industry Overview

Watch Market in India was valued at ~₹ 13,500 crores in Fiscal 2020 and is expected to grow at a CAGR of 10.6% to reach ~ ₹ 22,300 crores by FY 2025, on back of factors like increased discretionary spend on watches category, opening of more organized channels of purchase like MBOs and online marketplaces & vertical specialists, increased penetration of smartwatches in mid to premium category and Omnichannel market organization (Source: Technopak Report as per Company DRHP)

- Size of Organised & Unorganised Market in Watch Retail : The watch industry is dominated by the organised sector having a 65% share of the overall market, and unorganised market contributing to 35%. While the organized watch market in FY 2020 was estimated at ~INR 8,700 Cr, the unorganised market was approximately INR 4,780 Cr. (Source: Company DRHP)

- Indian Watch Market: The Indian watch market is further segmented basis Product type and Price. On the basis of Product type, they aredifferentiated as ‘Traditional watches’ (includes both Analogue and Digital Watches) and smart watches. While traditional watches occupy almost 76% share of the overall watch market, smartwatches hold 24% share (Source: Company DRHP)

*The financials mentioned above are sourced from DRHP/ RHP documents.