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- A holistic creative products company with a leading player and brand in India’s ‘stationery and art’ products market (Source: Technopak Report).
-They design, develop, manufacture, and sell a wide range of products, primarily under flagship brand ‘DOMS’, in the domestic market as well as in over 40 countries internationally, as of March 31, 2023
-Their Core products such as ‘pencils’ and ‘mathematical instrument boxes’ enjoy high market shares; 29% and 30% market share by value in Fiscal 2023 respectively (Source: Technopak Report)
Leadership position in the Indian ‘stationery and art material’ industry
The company had the third highest market share (~8%) in the branded stationery and art materials market overall basis revenue from operations in Fiscal 2022. This market share has increased to ~ 12% basis revenue from operations in Fiscal 2023. Their core products such as ‘pencils’ and ‘mathematical instrument boxes’ enjoy high market shares; 29% and 30% market share by value in Fiscal 2023 respectively(Source: Technopak Report, Company DRHP)
Strong brand recall driven by high quality, innovative and differentiated products
They sell a diverse portfolio of products which occupy leadership positions in multiple of their respective product market categories in India.This indicates a high brand recall value for their products and helps leverage pricing strategy. Among ‘core’ peers, they were the only company to have achieved a higher revenue in Fiscal 2022 (post Covid) vs. Fiscal 2020 (pre Covid), indicative of the strength and resilience of the brand.(Source: Technopak Report, Company DRHP)
World class manufacturing infrastructure
They operate 10 manufacturing facilities across Umbergaon with an annual installed capacity of 4,734.93 million units as on March 31, 2023, for their key products .The manufacturing facility at Umbergaon is spread over approximately 34 acres of land covering approximately 1.07 million square feet and is one of the largest stationery manufacturing facilities in India. (Source: Technopak Report, Company DRHP)
Dependent on third party transportation providers
They depend on third parties for the transportation of raw materials to Manufacturing Facilities and to deliver the finished products to super-stockists and various channel partners. They are therefore significantly dependent on transportation and logistics companies that they engage with. (Source: Company DRHP)
Dependent on FILA group for export sale
They are dependent on their partnership with the FILA Group for exports, augment their R&D and technology capabilities, and increase the reach of their products worldwide.There are certain risks associated in operating with the FILA Group, including the risk that any damage to the brands or goodwill of the FILA Group, if not immediately and sufficiently remedied could, by extension and by virtue of our association with FILA, materially affect reputation, business, results of operations and financial condition.(Source: Company DRHP)
- Shift towards innovative and creative products : As Indian stationery and art materials market is witnessing increased demand for innovative and creative products across price segments, as there has been a shift in consumer mindset towards products which are aesthetically designed and have good functionalities. Additionally, increase in disposable income of people have increased their
purchasing power, which in turn has accelerated the demand for premium stationery products in India
- Opportunity for India to become an export hub of stationery products: The demand for stationery products is growing rapidly worldwide, driven by increased literacy rates and education levels. India can capitalize on this demand by producing a diverse range of stationery products at competitive prices. Further, India has a vast availability of raw materials like paper, rubber, plastic, and wood, and also has a competitive advantage in cost-effective manufacturing due to lower labor costs. This helps drive down production costs of stationery products, thus making them more attractive to international buyers (Source: Company DRHP)
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Go to the IPO section, select the IPO you want to apply from the list and click on ‘Apply’.
Fill in the quantity of the number of shares you want to buy. To apply at maximum price, check the cut-off price box and amount is auto calculated. If you want to apply at some other price within the price band, then you can enter the price manually by clicking on “Add bid” option.
Click on proceed to confirm the order. You can view the placed order under “order book”.
Choose the IPO you want to apply from the list. Click on Apply.
Fill in the quantity of shares. To apply at maximum price, check the cut-off price box and amount is auto calculated. If you want to apply at some other price within the price band, then you can enter the price manually by clicking on “Add bid” option.
Check the A/C, UPI details and click on proceed. You will get an UPI link by which payment can be made.
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The lot size is 18 shares and minimum investment required is Rs.14,220 for DOMS IPO
DOMS IPO is mainboard IPO of issue size up to Rs.1200 Crores.
DOMS IPO opens from 13th Dec, 2023 and closes on 15th Dec ,2023 for subscription.
The allotment date is 18th Dec and listing date is 20th Dec for DOMS industries IPO.
Head to IPO section on ICICI Direct website and select DOMS Industries. Enter and submit bid details and then click on proceed to apply once details are verified. It’s that simple!!
The price band of DOMS IPO is Rs.750 –Rs.790 per share.
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