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CELLO WORLD LTD IPO

IPO Details

-
-
23 Shares
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₹ 617– 648
₹ Up to 1900 Cr

Issue timeline

  • -
  • 06-Nov-2023
  • 07-Nov-2023
  • 08-Nov-2023
  • 09-Nov-2023

Subscription Status

Shareholder -
Qualified Institutional Buyers -
Non-Institutional Investor -
Retail Individual Investor -
Employee -
Total -

About Company

- Amongst the largest brands in the Indian consumerware market. (Source: CRISIL Report)

-A leading company in the consumerware market in India with presence in the consumer houseware, writing instruments and
stationery, and moulded furniture and allied products categories

-They own/lease and operate 13 manufacturing facilities across five locations in India, as of March 31, 2023(Source: CRISIL Report).

Strengths & Risks

Strengths (3)

Well-established brand name and strong market positions
Their strong market positions in the consumer products industry segment are a reflection of their vast experience, continuous product development and consumer understanding. Their brand “Cello” was awarded as one of the most trusted brands of India in 2021 by Commerzify(Source: Company DRHP)

Risks (2)

Business is subject to seasonality , which may contribute to fluctuations in results of operations
Their business is subject to seasonality as they see higher demand of products from customers during the festive seasons. Further, their products also face varied demand based on weather conditions across the seasonal cycles. Accordingly, their results of operations and financial condition in one quarter may not accurately reflect the trends for the entire financial year and may not be comparable with results of operations and financial condition for other quarters (Source: Company DRHP)

  • Well-established brand name and strong market positions
    Their strong market positions in the consumer products industry segment are a reflection of their vast experience, continuous product development and consumer understanding. Their brand “Cello” was awarded as one of the most trusted brands of India in 2021 by Commerzify(Source: Company DRHP)

  • Diversified product portfolio across price points catering to diverse consumer requirements
    They focus on identifying the needs and preferences of consumers through their network of distributors, and innovating their products to cater to their differing requirements and preferences, while endeavouring that products are available across various price points and meet quality standards expected by consumers. As of March 31, 2023, they offered 15,841 SKUs across product categories.(Source: Company DRHP)

  • Track record of scaling up new businesses and product categories
    They have a track record of scaling up new businesses and product categories. They launched their glassware and opalware business in 2017 under the “Cello” brand.They also launched their writing instruments and stationery product category in 2019 under the “Unomax” brand. Further, they launched their cleaning aids business in 2017 under the “Kleeno” sub-brand (under the “Cello” brand).(Source: Company DRHP)

  • Business is subject to seasonality , which may contribute to fluctuations in results of operations
    Their business is subject to seasonality as they see higher demand of products from customers during the festive seasons. Further, their products also face varied demand based on weather conditions across the seasonal cycles. Accordingly, their results of operations and financial condition in one quarter may not accurately reflect the trends for the entire financial year and may not be comparable with results of operations and financial condition for other quarters (Source: Company DRHP)

  • Product recalls may have an adverse effect on reputation, business, results of operations, financial condition and cash flows
    They face risks of exposure to product recalls if their products fail to meet the required quality standards, or are alleged to be defective or harmful to consumers. While they have not faced any material product recalls in the past, they cannot assure that they will not face any instances of product recalls in the future.(Source: Company DRHP)

Financials

Total Net Worth
Total Income
Total Borrowings
Earnings Per Share

Industry Overview

Increasing ownership of stationery products per person: Now customers are purchasing more number of stationery products at a time. Students are buying multiple pens of different colours, multiple pencils, erasers etc. at a time. This increasing ownership of stationery products per person is driving the Indian stationery market by volume, thereby increasing its size by value.  (Source: Company DRHP)


Writing Instrument Market Size:  Writing instrument market in India comprises of pens, pencils and markers and highlighters. It has exhibited continuous growth over the years, with a market value of INR 66 Bn in FY 2015, which increased to INR 101.5 Bn in FY 2020, representing a CAGR of 9%. (Source: Company DRHP)

vishal-mega-mart IPO

Cello World Ltd IPO

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23 Shares

Subscription Status

Shareholder -
Qualified Institutional Buyers -
Non-Institutional Investor -
Retail Individual Investor -
Employee -
Total -

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*The financials mentioned above are sourced from DRHP/ RHP documents.

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